Targeted Ads Hardly Work for Online Publishers

Recently, we discussed best practices for Content Marketing and how you can optimize your app for the App Store (ASO). Now it is time to talk a bit about targeted ads.   What is a targeted ad? Targeted internet advertising uses many factors in order to customize an ad to a specific consumer’s behavior. The […]

How To Focus And Go Narrow As An Agency

In a recent post, I talked about how agencies should build a network by either consolidating or coalescing. But that’s easier said than done. As a service business, over time your focus and competencies are defined by the projects you work on. And the scary part is, clients often have more decision-power than the agency. […]

Freelancer vs Agency

Over the years, a great debate has unfolded whether it is best to work with a freelancer or an agency. A quick search on Google will give an abundance of pros and cons for and against both sides. We wanted to give our assessment based on our experience, splitting in the key considerations you need […]

Biggest Announcements From Apple WWDC 2019

Apple’s annual Worldwide Developer’s Conference (WWDC) brought all the latest software that’s going to power all your Apple devices in the coming year. Some of the biggest highlights include a new iOS version with dark mode, the iPad will have its own OS and Apple Watch is becoming the only health-tracking device you might need. On […]