What is an SSL Certificate

You might ask yourself what is an SSL certificate and why is everyone so crazy about them? Especially if you are a web owner, a digital marketeer, or a web developer. Well the simple version is, SSL (Secure Socket Layer) is part of the standard method for establishing safe and encrypted links between two locations […]

URL Address best practices

The URL address is one of the most fundamental basics of “internetting”. It is often referred to as the web address, and it is one of the building blocks of SEO.   In fact, the URL structure and domain names play a crucial role in how well your web pages can perform, and so in […]

What is encoding in web development?

Encoding in web development is the process of transforming data from one format into another agreed-upon universal code system/scheme. The code system has one or a combination of characters such as numbers, letters, symbols, and any other existing characters.   Those that are responsible for creating any given universal coding system have assigned each character […]

Marketing Strategies for a Mobile App

With over four million apps (and counting) available for download on the planet’s leading app stores, marketers know all too well that a thorough marketing strategy in place is the only way to get consumers to take notice. No matter what type of mobile app you’ve designed, your sole goal will be to boost the […]