We already know which elements an impactful website should contain. User-friendly navigation, interesting layout, responsive web design, clear call to actions and much more. With these elements in place, the most important thing for your website to generate traffic is that something is going on. No empty dance floor. Regardless if you are posting articles or operating a website where user-generated content is the driving force, what your visitors consume is content.
Content is king, so how can your new content add value for your audience? What content marketing strategy should you apply to get leads. Here are the 3 things you should focus your attention on, in order to increase traffic to your website.
1. Generate content
There is no better way than being helpful to your audience. Also, meaningful and relevant content is more likely to be shared. The long text needs to be structured and formatted so it’s easy to read for visitors. Readers tend to scan pages quickly to determine whether content offers what they are looking for, or not. Therefore, your headlines should work as an invitation, that’s the first thing that people notice. In order to succeed with that, focus on meaningful headings and subheadings first. Next, highlight the most important key phrases and words. Text divided into paragraphs is a must and you should also try to limit each paragraph to one main idea or topic.
Google Keyword Planner is a really helpful tool to search for keywords based on terms that are relevant to your content. If you create insatiable content, you can be sure that visitors will keep coming back for more. Finally, with great content your visitors will be more engaged, promoting your website on autopilot.
Nowadays, having a mobile-friendly website is a must! In addition, 80% of social media time is spent on mobile devices. Therefore, you have to be sure that your content looks good on small screens. The text should be brief enough to minimize the need for scrolling and images should convey meaning even when small. Furthermore, any links should lead to mobile-optimized landing pages as well.
Use eye-catching pictures because sometimes, one picture is worth more than a long paragraph of text. What’s more interesting, you don’t have to spend any time creating images. You can use free stock photo sites, like Pixabay, to enrich your content.
As long as you optimize your content, don’t forget to optimize your images for search as well. The image file name should consist of descriptive words. Moreover, you should focus on alt text to describe the photo in a few words. It will help to rank in image search results.
Internal linking informs Google that the content of the pages is related to the content of other posts by adding links. Simply said, Google bot can figure out the relationship between various pages, posts and other content. The value of the internal links depends on other links on the same page. The homepage has the greatest link value because it is backed up with the most backlinks. Therefore, content on your own website should be interlinked, especially to the homepage, in order to get more link value.
In addition, if you create your own content and find out that you don’t have anything relevant to link to, don’t panic! That’s the best reason to create more valuable content ideas. At the same time, don’t get so excited with internal linking to overdo it. Text with too many links is “too pushed” to other resources. And don’t forget to link externally as well. Sometimes, external links are the best resources for the readers.
2. Optimize content
Before optimizing a website’s content, first, it is important to analyze it. With Google Analytics, you can easily monitor and maximize your website’s performance. It provides valuable insights that help to lock in on your marketing strategy. And you don’t have to pay anything, because it’s totally free to use! So your budget can be poured into other important resources.
Tracking the traffic that comes to your website is essential in order to get an overview and focus on worse off parts to improve them. Google Analytics will do all the work for you. This analyzing tool automatically collects all the important data from your website and makes an adequate report. So don’t waste your time and set it up to your website, if you haven’t done yet!
Well known a “content is king” plays the main role in on-page SEO. Eventually, it doesn’t take ages and can effectively improve your organic search. Have you heard about LSI Keywords Generator? If not, here is an exact tool for an advanced form of SEO optimization.
LSI Keywords Generator helps to cover a topic of your content with more than just two keywords. As long as you type the keywords into the search engine, it will present a list of keyword variations that can be used in your content. And by repeated clicking on particular keywords, you can get a huge scale of keywords to enrich your articles. Moreover, it will give you new ideas to add your text paragraphs. What do you think? Isn’t it a helpful tool?
Google Analytics also provides a detailed report of the pages with a high bounce rate. That means that people don’t find what they are looking for. Moreover, it is extremely important to decrease the percentage of this rate as much as possible. Therefore, you should optimize your website and landing page properly, to be attractive enough for visitors to sign up.
Off-page SEO is generally focused on activities performed outside of your website, such as building links to the website. It also covers activities like social media and PR, where other organizations link back to you. Off-page SEO is an effective way to build a brand and a strong presence, which often involves promoting your content. So let’s have a look at the main elements to promote your content.
3. Promote content
There are many ways to promote content and get the word out about your website. One of them is good old social media posting and advertising when trying to get a lot of traffic and engage potential customers. Understanding SoMe is considered as the most important part of any digital marketing effort, yet emails still work a charm for many. Let’s dive into both.
Are you uncertain of which social media platforms to target? Where do your visitors come from and what are they looking for at your website? First, you need to understand your target audience and particularly focus on different social media platforms. Many platforms offer extraordinary detailed targeting options which makes a great way to reach exactly the right group of people and for who is the advertising for.
Targeting options are, for example:
- Location: City, region…
- Demographics: age, gender, languages, type of work, education, etc.
- Interests: hobbies, Pages they like…
- Behavior: activities that users do, such as purchasing behavior, traveling preferences…
Keep in mind that targeting options change, according to the chosen platform. Before you start using social media platforms, be sure you understand their way of advertising. Your content has to match the rules of the platform and has to fit users’ expectations. Finally, social media advertising brings various objectives for your marketing effort. For example, brand awareness, engagement of users, traffic to your website or conversion leads.
Google Analytics will help you to get an overview from which social media platform does the traffic come. And according to that, you will be able to divide your time and focus advertising campaigns on different ones.
Emails still form
Emails are still an integral part of many online marketing strategies. And content is a huge part of any email. Ultimately enabling email supports communication and building relationships with customers. In case of using email marketing but not getting any leads, check out: How to get people to open your emails with solid email marketing.
Content is king, and high-quality content will make it easier for users to understand and relate to your website. Therefore a key suggestion is to check your website traffic often and look for possible actions to always improve. Don’t forget to share, because sharing is caring for your audience. Furthermore, be organized and present your offers at the outset. And finally, update your existing content to bring it current, if it isn’t already “over-green.”
Do you have difficulties with optimizing your website’s content? Reach out to Wiredelta team and we can find a relevant solution to implement your site.