5 Examples of Businesses That Have Improved Backend Efficiency – and Seen Sales Increase

5 Examples of Businesses That Have Improved Backend Efficiency -- and Seen Sales Increase - Featured Image

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Improving backend efficiency can be a game-changer for businesses. Optimized backend operations – the processes that keep a business running behind the scenes – translate into multiple benefits, including improved customer satisfaction, better inventory management, reduced operational costs, and overall enhanced productivity.

In this blog post, we explore five real-life examples of companies that have successfully improved their backend efficiency and experienced a tremendous increase in sales. Read on to see exactly how streamlined operations can directly impact a business’s bottom line!



It’s no secret that when it comes to backend efficiency, Amazon is the north star. The company has invested in cutting-edge technologies and automation in order to streamline its operational processes and systems, and as a result, it has become one of the biggest and greatest retailers in the world.

Naturally, Amazon uses its own custom-built content management system, Amazon Web Services (AWS), to give its customers an easy, efficient shopping experience. At the same time, their advanced inventory management systems and automated warehousing allow them to fulfill customer orders swiftly. This seamless backend operation, coupled with reduced delivery times, has helped Amazon improve customer experience, resulting in increased sales. Not that they need them!



Walmart, another retail giant, has consistently focused on optimizing its backend processes to enhance overall efficiency. By investing in cutting-edge supply chain management systems and data analytics, they’ve become the world’s largest company by revenue.

While Walmart has not publicly disclosed the specific backend management software they use, it’s clear they invest heavily in supply chain management systems, inventory control, and data analytics to optimize their backend processes. Using real-time data insights has improved Walmart’s inventory management, logistics planning, and replenishment strategies. As a result, they’ve achieved better product availability, reduced stockouts, and ultimately saw a boost in sales.


Walking Stick

Let’s switch gears for a moment and explore how backend efficiency has impacted a smaller-scale business, such as Walking Stick, a craft brewery in Houston, Texas. For them, improving backend operations was crucial in meeting the increasing demand for their exceptional brews.

To streamline their processes, they invested in specialized brewery management software called Ollie. Switching to Ollie made sense as it provided them with features tailored to their unique requirements. With this brewery management software’s inventory tracking, production scheduling, and order management capabilities, Walking Stick Brewery was able to optimize their backend operations, resulting in smoother production processes, improved inventory accuracy, and as a result, enhanced customer experience and increased sales.



Returning to large businesses, let’s take a closer look at Starbucks, which needs no introduction. The multinational chain of coffeehouses has a mobile ordering and payment app that has helped them revolutionize the customer experience. By allowing customers to place orders in advance, Starbucks has greatly minimized waiting times and improved customer experience and overall operational efficiency.

Starbucks also uses Oracle ERP, a cloud-based software for automating various back-office processes and daily business activities. Among other things, this software allows Starbucks to track the origin of the coffee served in their stores and automate administrative functions. 

With optimized backend processes, they ensure accurate and swift order fulfillment, reduced customer wait times, and a seamless, convenient shopping experience. Unsurprisingly, these improvements have translated into increased sales and an ever-loyal customer base.



Zappos, the renowned online shoe and clothing retailer, is another company that has heavily invested in backend efficiency to provide outstanding customer service.

While we don’t know the exact software Zappos uses, it’s obvious the company has invested in advanced warehouse management systems and automation technologies to streamline its backend operations. This optimization has led to faster order processing, improved inventory accuracy, and expedited product delivery. This, in turn, has led to a seamless customer experience, increased customer loyalty, and a subsequent surge in sales.

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