If you are like most business owners, you want to boost your digital marketing campaign so you can achieve your goals and grow your business. But instead, like many other marketers, you probably find yourself thinking:
“I’m spending so much time and money on digital marketing campaigns to promote my business, but I’m not seeing any results. What am I doing wrong?”
If it helps ease your mind, you are not the only one. This is a question that most marketers or business owners often ask themselves, particularly if they have invested a lot of resources in both marketing programs and online campaigns but they have yet to see any returns on their investment.
This is quite natural – any kind of paid online marketing campaign on social media or search engines is costly, and every marketer expects some kind of “fruits of their labour”.
So, it is always a bit disappointing when there are none for the time and money you put into promoting your business.
But, what should you do to prevent this situation? And how can you prepare for a successful marketing campaign? Read on and you will find out.
This article will help you book your digital marketing campaign and turn you into the fierce competitor you should be.
Know your target group
Before starting any kind of marketing campaign, it is important that you know who your ideal target group is, or which type of person you think your customer to be.
To get to know your target group, you have to outline or describe your target market and target sales. Do some research about your market and where to find it.
If you understand your target market, you will also be able to find your ideal target group including how and where to reach them best through marketing campaigns and strategies.
Find and gather all the information about who your group of customers might be. Are they young or old? Male or female? What do they want and what are their buying behaviours?
But what does it mean? Well, it is not enough to know the demographics and location of your target group. You need to know as much as possible about your customers. This includes:
- Personality and behaviour.
- Values and principles.
- Opinions, etc.
The above will help you to:
- Come up with a precise list of topics and keywords you have to target.
- Set up your website to update more effectively.
- Create an amazing user experience.
- Improve your content.
- Create the perfect message to make your readers take more action.
- Find great influencers within your market.
Focus on the benefits
Many marketers focus on the product features instead of what are the problems your product solves. But, as a good marketer, you must remember to always think about the client and what the client needs.
It is not what you can offer or about the product features, it’s what problem you solve and how easily you solve it.
For example, if you’re selling drinks, you will talk about how well your product hydrates. If you’re selling clothes, you will talk about how warm or comfy they are and so on. And remember that lots of people might want to have a solution to their problem right away.
If your product provides that solution, then your marketing campaign will be a major success.
You will need a call to action in your marketing
A call to action can be described as what you want your target group to do after listening, reading, or watching your marketing campaign. It is really important, as it will guide your target to do the necessary steps and maybe even make a purchase.
A call to action also helps you to bring more traffic, potentially boosting your sales and increasing your profit. But, at the same time, you should avoid over-persuading your potential clients to buy your products.
Pressuring your potential clients will make them question why you are pushing them so hard into buying that specific product, and then they might not buy it in the end.
If you experience that your marketing campaign is not succeeding and do not attract any new customers, then it is time to rethink the campaign and go back to the drawing board.
Take a good look at your marketing campaign, and reflect on these three key elements.
Are you already addressing these three fundamentals in your marketing campaign and want to reach another level to be better than your competitors? Then continue reading.
How can you boost your digital marketing campaign and beat your competitors?
Any great business knows the meaning of advertising and marketing. Any strong marketing campaign will boost your sales and increase your revenue potential.
You can also use marketing strategies to develop the power of your brand and build up reliability and trust with your customers. It is always a good idea to improve your online marketing.
That said, advertising and marketing might be a large expense if it is not planned right and not being effective enough. Luckily, creating a powerful marketing strategy is not that difficult. There are several ways to boost your marketing work.
Here are a few guidelines to improve your online marketing campaigns so you can knock down your competitors.
1. Create awareness on social media
Social media is a common consideration to be the most successful tool used in a digital marketing campaign. Social media marketing is a reasonable way for businesses to create awareness around their brand.
Furthermore, it can increase a lot of online traffic to your site. At the same time, your business can use social media channels as a way to communicate with your customers and improve loyalty within your brand.
It is always a good idea to promote your marketing results by using social media platforms, as well as growing your presence. You can also use automation software to schedule posts to ensure activities on your social media accounts.
Another way to guarantee that your social media marketing is successful is by hiring a person to manage all your online platforms.
2. Improve your site on every platform
Consumers enter websites from different kinds of platforms, which include iPhone, Mac, PC, and tablets. You should test your website to be sure that it is compatible with all devices.
This will ensure that your customers have a great experience while engaging with your brand, no matter what device they are using. At least, make sure that your website is mobile-friendly and optimized properly on the different smart screens.
A good piece of advice would be to test the responsiveness on your website by using Google’s mobile-friendly tool. You could also make a mobile app to give your customers a fast and better experience, compared to using a mobile website.
3. Organize your assets
Online marketing campaigns are using a wide range of digital content, which includes everything from animation, music, podcasts, videos, and photographs.
But, organizing and managing this amount of digital assets can be a challenging and puzzling process.
Luckily, there is a way for you to manage your digital asset so much easier, by installing a digital assessment management system.
These solutions will collect and organize all your assets within a database and give everyone from your marketing team access to distribute content straightaway.
4. Measure and track your success
When you have developed, shaped, and launched your marketing campaign, you should keep yourself updated on your results, and track every key factor that has a significant impact.
This can be done in anything as simple as an excel chart or as complex as an online dashboard. But, whatever the tool, this information will help you share insights with stakeholders and improve future campaigns.
Remember to limit the amount of info that you are tracking to a few performance indicators about your marketing campaign strategy.
There is a lot of data available these days, but make sure to keep an eye on the right data and make sure to check it regularly.
Write everything down. If you don’t track and document information, your next marketing campaign will be a guessing game, as no one will know it for sure.
Examples of successful digital marketing campaigns
A successful digital marketing campaign reaches and resonates with potential users, as well as creates long-lasting connections. That said, finding out how to create a meaningful connection can be a bit difficult. When looking for inspiration, it is always a great choice to go through some of the best digital marketing campaigns to see what they did right.
Lego’s “Rebuild The World”
Lego was made for creative advertising and off course building things. In 2019 the Danish toy company launched its first marketing campaign in 30 years.
This is a great ad because Lego looks outside the toy industry and into the global challenges. While you watch it, you will see several themes within the backdrop.
The ad focuses on the word “rebuild” to inspire people to think about, how they can improve themselves and their surroundings.
That said, they continue to be entertaining by using visuals and songs that remind consumers of the original Lego world, which appeals to both older and younger generations.
The ad got over 11 million online views because of its daring view on social issues, which might form Legos’ story in the coming years.
So what can you learn from this?
Ethical consumerism is increasing. A good idea is to show your consumer that you care about world challenges. It will separate you from the competition. Integrate storytelling in your campaigns, which will make them unforgettable.
Gillette’s “The Best Men Can Be”
This ad is good because Gillette picked a social issue, created a strong message, and built it into the storyline of their brand.
In the ad, “We Believe: The Best Men Can Be” Gillette challenges toxic masculine behaviour while discretely indicating that their slogan through 30 years “The Best A Man Can Get” might have been a part of the issue.
The ad confronts gender norms while acknowledging Gillette’s earlier flaws. The multichannel marketing campaign add #TheBestMenCanBe were both on Instagram and Twitter.
Gillette focuses on stories from its website, where they approve and normalize challenges that a lot of men struggle with every day.
The ad collected over 36 million online views and their Twitter campaign got more than a thousand likes and retweets, because of its debating and sharing potential.
So what can you learn from this?
To start the conversation on social media channels Gillette used the hashtag #TheBestMenCanBe to attract new consumers who have not engaged with their posts before.
People continued posting about it for a long time after the video ad had stopped running.
The use of social media and hashtags in your campaigns will open up for discussions with your consumers. It will create more engagement, and give your customers a reason to relate with your brand.
Because of that, they will have more reason to become a fan and make them buy more as they feel heard.
In multichannel marketing campaigns like this, there are a lot of different parts to monitor, track and analyze. That is why having a marketing plan beside you all the time is crucial for your campaign to succeed.
All modern companies should create a digital marketing strategy, to build brand awareness and increase their market reach. Powerful digital marketing campaigns will attract more consumers to your website.
However, if you want to boost your digital Marketing Campaign campaign, you need to make sure that your marketing strategy is up-to-date and designed for your intended target group.
A good marketer needs to prepare properly before going into any marketing campaign. If you want an effective marketing campaign for your business, you have to do some proper research within your niche, demographics of the customers, your competitors, and how your products will beat the competition.
Inspired by the two examples above the best digital marketing campaigns have to touch people’s lives through relevant challenges and create discussion positively. Creating a human-centered marketing campaign and find the connection between your brand values could be the key to separate you from the competition.
At the same time, to ensure a reliable and relatable digital relationship with your target audience.