In a previous article, we discussed some of our favorite digital marketing campaign tips and how you can use these strategies to compete in your market. Now, it’s time to complete that “guide” with a set of digital marketing campaign tools to ensure your success.
Fortunately, there are a lot of different such tools available to help you create the perfect digital marketing campaign. So, whatever your task, there is definitely a solution out there to help ease the workload.
But more than that, by using the right tool you will get access to detailed analytics and marketing automation, as well as tools that will support you with content creation on your site.
However, when there are so many different tools out there, it becomes confusing quickly. Which is why we are here!
In this article, we will go through 9 of the best digital marketing tools you should consider adding to your set to help you and your team create the best digital marketing campaigns possible.
Why do we need digital marketing campaign tools?
Simply put, a marketing tool is a technique, strategy, or software used to promote products or services with a focus to increase awareness and sales around your business.
There are a lot of different digital marketing tools that can take some of the workload off your shoulders.
But while these tools are particularly good for small and medium-sized businesses that do not have the time and resources to allocate to marketing campaigns or the budget to outsource the job, they are also perfect for larger companies who want to take matters into their own hands.
Regardless, digital marketing campaign tool has many benefits and uses:
- Some digital marketing tools are mandatory for tasks like researching keywords, brand monitoring, email automation, and more.
- Most marketing tools provide both a free and a paid option. Some free versions are reliable, some are quite limited So, a good idea is to make a plan based on your budget and add more tools as your investments come in.
- Plan your tools based on your brand goals for your digital marketing strategy. It is great to have a tool for each of your tasks like keyword research, content research, and social media. Although, some tools provide a full package of relevant features to manage nearly everything.
9 Best digital tools for your marketing strategy
Digital marketing tools will help you to cover your to-does in your everyday work and guarantee that your time is spent wisely on what is most important. They will automate repetitive tasks, collect data for analyzing and optimizing your campaigns, as well as helping you to organize and design your marketing activities, and much more.
1. Google Analytics and Google Search Console
Google Analytics is a free software system from Google that gives you valuable insight into who is visiting your website, from where and how your users engage with your content, f.ex. which pages are most popular, which device did they use, etc.
The tool works best when combined with Google Search Console, which is another free digital marketing tool that helps you find problems with your website and optimize it to get more traffic. It also shows which keywords perform best, how did your content perform on Google Search, and more.
Together, with these tools:
- Find out the amount of new and recurring visitors on your site each day, week, or whichever period interests you;
- You will be able to see where your visitors are coming from – another website, organic search, ads, social media channels, etc;
- Figure out which keywords people are using on Google to find your website;
- Get an overview of the demographics and interests of your users;
- See how long each user spends on your site and which pages they are visiting with a detailed user journey map.
These different kinds of information can be really helpful for you as it is fundamental knowledge that assists you in optimizing your website and your marketing campaigns. At the same time, it will keep your SEO efforts at a low cost.
For example, imagine that your Search Console shows that you get a lot of traffic on your site from a specific keyword, but you didn’t write content for that keyword specifically. So, if that is a keyword that works for your niche, you can use this information to your advantage.
Simply put, your Search Console just gave you a topic that is popular with your readers, so you should write a few blog posts around it. This way you will now be able to easily boost your traffic with one simple step.
Another example is if you get a lot of visitors from Facebook, but no one from Twitter f.ex. Then you have two options:
- If Twitter is an important platform or you, then you know to allocate more resources to it and try to boost your engagement;
- But if Twitter is not important to you, you know you can stop allocating resources to it and instead focus them on something that brings value.
It is all about the insights.
No matter how big your business is, email marketing should always be a part of your general strategy.
When customers sign up to your mailing list, they give you the opportunity to look straight into their inbox. That is why email marketing offers a larger amount of investment than other marketing activities.
To get started with email marketing, you need a service that enables you to capture emails, manage your lists, send out emails automatically or on a scheduled time, and analyze engagement.
Mailchimp is a perfect choice if you are establishing a business or running a small business. Mailchimp’s service is free until your list reaches 2,000 subscribers. It offers you all the basic things you need without making your email marketing extremely difficult to manage.
Furthermore, Mailchimp now offers a lot of great features and digital marketing tools, some for free others are underpaid plans:
- Segmentation and personalization
- Landing page builders
- Form builders
- Audience insights
- CRM tools
- Predictive insights
There is no question about maintaining a presence on social media channels. It is too important when you need to stay competitive in the market. You probably know already that social media can take a lot of your time, even if you are using it purely for marketing goals.
Hootsuite offers an essential management platform for all your social media channels. It makes you schedule your social media posts in advance, so all your social media content for the next couple of weeks or months is ready in just one manageable session.
Moreover, you will have the advanced reporting tools to see which of your social media campaigns are doing best so you can use the data to calculate the investments coming into your business.
You are also able to track comments on your brand and send out replies, everything on a single dashboard.
Hootsuite provides tools for promoting your posts through the platform as well.
Your content strategy should not cover topics that you think your audience will like.
That is the reason why 60% of B2B brands with the most popular content have a written-down strategy. If you want to be successful within content marketing, you have to do your research right. This is why BuzzSumo is a great content marketing tool.
BuzzSumo gives you content that is trending on all the searched topics across social media. Follow the search and you can analyze the results that will show. In that way, you will be able to see what is interesting about the topics and get some ideas of which subjects you want to write about.
Nowadays BuzzSumo is more than just basic content research, as it offers tons of digital marketing tools:
- Keyword research
- Influencer search
- Topic-based social media feeds
- Content analysis
- Crisis management
- Brand monitoring tools
Do you want to run multiple campaigns across numerous marketing channels? Well, it is not only a massive challenge to manage all of them, but it is also hard to figure out what is working and what is not.
HubSpot is an all-in-one marketing solution that allows you to collect all your marketing channels together, optimize them to get more traffic, give you a higher conversion rate, and improve the return on your investment.
The tool includes updated templates that are great for making landing pages as well as other features like live chat and user action events, which upgrade your engagement and change your visitors into customers.
Other features of HubSpot include:
- Content optimization tools
- Optimized landing pages
- Email templates
- Marketing automation
- Lead management
- Social media management
If you want the full version of HubSpot it has a large price, but businesses with a lower budget can easily get started with a free or basic package from HubSpot. However, the full content management platform is only accessible through paid versions.
To keep your audience engaged, you will need some visuals. For example, you could use great photos to keep readers interested, create some motivating graphic quotes, picture complex data through colorful graphs, or make highly engaging infographics.
Well, there is actually a really cool tool that can help you create original, visually interesting content within a few minutes? The name of this tool is Canva!
Canva is developing all the time, as they continue to offer more graphic design tools and templates: social media, infographics, marketing posters, business cards, eBooks, and everything you would need as a marketer. The free version of Canva including the free templates is really great.
Use photos featured from the site, upload and style your own pictures, or create new ones.
And what is most important, you don’t need any graphic design skills to make high-quality graphics. With its simple drag function and drop features, Canva gives you a large range of photo editing tools, colors, font combinations, effects, and custom image dimensions.
A few years ago SEO was all about building backlinks. In the modern SEO practice, there is a bigger focus on understanding the search intent of keywords, including building more relevant and organic backlinks from authority sites.
When strong links guide people to your content, search engines will learn how reliable your website is. That is why off-page backlink analysis will support your digital marketing strategy best.
When using Ahrefs, it is possible for you to make a competitive analysis and see which keywords your competitors rank for on the search engines.
Moreover, you will find the best keywords ideas, access your backlink data straightway, find content relevant to your niche, keep track of your desktop and mobile keyword rankings, and get notified when one of your competitors gets or loses a backlink.
Ahrefs is getting better and better and is now offering a wide range of tools:
- Website analysis and backlink profiles
- Keyword research
- Website auditing for keyword gaps and performance issues
- Rank tracking to follow your performance over time
- Content explorer to stay on top of your niche
In a world full of digital marketing tools, the success of any project centers around communication between teams. That is why you should have software that provides your team with constant interaction and easy sharing of data.
A really popular team collaboration platform is Slack. This nice tool is used by many digital marketers, because of its simple data sharing and message search options.
One of the most important things is that Slack can integrate with large project management, office management, sales, productivity, design, and developer tools. Therefore, it will be much easier for you to stay updated on different aspects of your digital marketing campaign.
Why use a lot of hours on researching keywords and topics if you are not optimizing your content right? Even the best will forget things once in a while.
Yoast is the best digital marketing tool for boosting your content for SEO, as they provide you with an amazing free version. Yoast will let you know where to place your keyword, how to advance readability, and most importantly, advise you on what is wrong so you know what to improve.
In the paid version you can put in related keywords, search for semantic keywords within the plugin, get instant internal link suggestions, insights, and much more.
A good idea is to try the free version first, to get familiar with the features and audit your content. When you are comfortable, then upgrade to the paid version and boost your content even further.
To survive in competitive digital marketing today, you will have to be intuitive, have social media talent, and be determined.
Most importantly, you need to be up-to-date on everything. Besides knowing all the digital marketing tricks, you will need to learn and use different digital marketing tools. In that way, you can save time and work more efficiently.
Whether you are analyzing off-page backlinks or developing a content marketing strategy, these tools will help you to focus on the different perspectives of what is most important in your digital marketing campaign or which parts you need to improve.
Hopefully, this brought some light on finding the ideal tools for your current projects or digital marketing campaigns. Note that whether you are an individual marketer or a member of a marketing team, these tools might work for pretty much everyone.