Google Ads Launches Performance Planner

To all digital marketers out there, we have exciting news! Please, welcome Performance Planner, Google Ads‘ new digital marketing tool.


From the beginning of the year Google has been announcing all sorts of new cool improvements and additions to their services.  For example, at the Google I/O 2019 conference, they announced the new incognito feature of Google Maps and Android’s ability to present subtitles in real-time to all videos. Moreover, at Google Cloud Next 2019 event,  Google announced Anthos, their new Cloud Services Platform and a lot more.


But let’s get back to Google Ads Performance Planner tool.


So, what does it do?

The purpose of Performance Planner is to help with planning ad spend. According to Google, the new tool can help advertisers boost the conversions rate up to 43% more. Not to mention, marketers can use the planner to try other adjustments such as different spend levels and CPAs. By clicking on the different spend points you can observe the resulting changes in the conversions rate. For example, you can see the difference in conversion volume you could receive at a $12 CPA against a $20 CPA.


Google Performance Planner


What’s more, the Google Ads Performance Planner allows the user to get a campaign-level overview of their accounts. This feature allows you to add more keywords and see how they would affect the campaign’s performance.  In addition, you can observe your spending on each campaign and allocate spend to different campaigns.


On the other hand. we shouldn’t forget that the tool is just a planner after all. In other words, the new tool doesn’t automatically implement the changes. However, there is a way to save them by downloading a file and using Google Ads Editor. If you want to learn how Performance Planner is able to provide the most accurate forecasts, you can have a look at the newly added help article:


“Performance Planner takes into account billions of search queries, and is usually updated every 24 hours. Performance Planner then simulates relevant ad auctions in aggregate, including variables like seasonality, competitor activity, landing page, etc. It then forecasts conversions based on the conversion types in the “Conversions” column of your Google Ads performance reports.”


The benefits

This Performance Planning tool liberates the advertisers, freeing up time to get more creative and more to the point when preparing new ads on Google Ads.

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