We all want to be at the top of Google Search Ranking. And how can we not? Google is where 90% of the World Wide Web searches happen.
And we all want to have the best SEO score to be at the top of that search results page to get clicks, traffic, more customers and, eventually, grow our digital businesses/
But here’s the catch…
If we want to achieve these goals we have to keep our knowledge fresh on what Google is doing to provide visitors with the best answer in search results – and this means keeping on top of the continuous development and updates!
So if you want to know what to change in your SEO in 2022 to be in a great position on Google Ranking Search let me tell you what is going on in 2022 and explain all you need to know and understand about it.
Let’s dive in!
What is the Google Algorithm?
First, of all, we have to understand the efforts that Google is making to be better as a search engine and how we should react to these changes to get our website and our content to look the best in Google’s eyes!
So what is the Google Algorithm? – In Layman’s terms, the Google algorithm is an interconnected system for retrieving information from the Google index.
The algorithm uses about 200 factors to rank information and websites, determine which ones are the most useful for each search, then present results accordingly on the Search Engine Results Page (SERP).
In order to develop Google releases thousands of updates per year but only a few of them are Google Core Algorithm Updates and can have an impact on your web SEO so it’s better for you to prepare for them.
Luckily, the most important ones are rolled out at the beginning of the year, so those who want to keep their competitive SERP position can update their SEO strategy early on.
And what is Search Engine Optimization?
Did you know that the practice of search engine optimization or SEO has been created in 1993? But it’s normal that some people still don’t understand how it all works. We are here to explain and tell you how important SEO is.
Search Engine Optimization is all the aspects of your website and content you should take care of to be searched quickly by any search engine. There are two main ways you can work on your SEO – on-page SEO and off-page SEO.
In this article, we will focus on on-page SEO as this is the side you have control over, but as a quick reminder, off-page SEO refers to external efforts to boost traffic, page rank and domain authority.
One of the most common off-page SEO practices are backlinks, which refer to external websites linking to your content. The more backlinks from relevant high-authority websites, the better. But, also keep in mind that Social Media platforms do not count as backlinks.
So if you’re linking to your content through websites like Facebook or LinkedIn, they can help and bring more traffic but they will not directly impact your website rank. You also need to keep an eye out for toxic backlinks – those coming from spammy or low-authority websites and block them in your Google Search Console.
Now that we got that out of the way, let’s talk about on-page SEO and what you need to know to be prepared for Google’s changes in 2022.
What is On-page SEO?
Simply speaking it is just what your page or site is about. It considers some of the main SEO strategies on how to make Google algorithms see you.
Many factors go into getting your website to rank in search. The ones thanks to which you will optimize various parts of your website are:
1. Title tags
The most important factor is the title that matters more than the other factors. The title tag should be of the correct length, descriptive, and contain keywords to be quickly seen by google.
2. Page speed
Google requires fast loading of the searched content, so optimize the website in this regard to position yourself higher in the ranking.
This has a very big impact as the search results will be displayed based on it so you should make sure to choose the right ones. The topic of keywords in your SEO is extremely important.
4. Optimized content
Another very important thing on your website is your content. This is all the knowledge and information you want to convey to your visitors. You should make sure it will be optimized and nice for their eyes.
Data about your company, services, or products, as well as any arguments for choosing your company from the competition, all matter for potential customers. We have some advice to help you with that in the next paragraphs.
5. Meta description
This is the first description the user sees in the search engine before even visiting your website. If you will make it carefully short but interesting it will make people click and increase your rank.
6. Alt text for Images
By inserting relevant keywords while accurately describing the image you will help search engines understand your page’s content. You can also get to know more here – Alt Text For Images.
We are hoping you feel like you know more about SEO strategies. Right now we can dive into how to be on top of Google Ranking Search considering the Google Algorithm Update in 2022!
Google Algorithm Update in 2022 – Content is the key!
We know that with the beginning of the new year it will be harder to rank in Google or any other search engine. But what exactly will be so hard about it? And why is it harder than in 2021?
There are over 1 billion blogs around the world and over 1,7 billion websites. Considering how many people is there means there is 1 website for every 4,6 people. So it is understandable it is getting harder to be competitive.
Many resources are informing about a lot of important changes that will come in 2022 with Google Algorithm Updates. However, most of the SEO experts are talking about the increase of personalized content we decided to write about it.
Google will be recognizing content with the most relevant and reliable information and rank only the site with high-quality content. That means it will be way harder to have a good position on Google ranking search.
But no worries! We are here to help with that!
Now that we know what is the way to be on top of Google ranking search we can try to give you some advice on how to write much better content in 2022!
How to write content for SEO in 2022?
We are ready to show you 7 pieces of advice on how to write good content according to the trends that are coming with the new year. Here they are:
1. Be clear about the problem you solve
First of all, you should make sure your topic problems are specified. It’s important to have great keywords found on the best keyword search website and have a great rank, but what will people see when they get to your website?
Not only ranking is important because if someone will easily find your website even as one of the first on Google SERP and your article will not answer their question they will click back to find some other resources.
You have to make sure your content gives an easy-to-understand and valuable answer to the questions that searchers have. It will make your company look professional in their eyes and make them become loyal customers.
2. Focus on headlines
Secondly, you should spend a long time considering the headline of your content blog or article. Most of the clicks are made because people saw something interesting in the headline.
People can easily decide if something is interesting for them based only on the headline they see. If it won’t be interesting enough they won’t even give a chance to your content under it.
If you could spend 40% of the time wondering about the best headline you can make it would give you great traffic and a chance to show how interesting and valuable content you have out there.
3. Use significant keywords
In each article, you should have a list of the best keywords you could find with one of them as the most important one. They should all be very connected with the topic of your article.
Finding a good keyword it’s getting harder since everyone wants to have the best one but there is a lot of tools that can help you. You should try to find keywords that have the highest significant search volume.
When you will have them, look at your main keyword and make sure your other keywords complement it and are anchoring with it and your topic. If you succeed you will get a good position in SERP and increase traffic on your website.
4. Create your outline based on competition
Take a look at what works for the competition and use a similar way of writing, you can even use the same ones but do it better than the competition.
Analyzing the search engine results in terms of your keyword will give you a lot of necessary information on how to do it better than the ones who failed and using the formula from those who succeed.
5. Practical and actual content
Another important thing is to not let people regret going to your website. You have to give them the most interesting and relevant content you can write to make them stay longer.
These people are looking for answers, inspiration, motivation, ideas, and a lot of other things. As long as your content is relevant, practical knowledge that is updated every reader should be happy after going through it.
6. Internal linking
It is extremely important to add as many of the internal links as make sense in the article. Don’t obsess about the anchor text, as long as it sounds natural, and remember to also add internal links for long-term content in your older articles and newer articles.
This will also give you a better rank because each time you have an opportunity to give your reader a link to the other article of yours that is connected with the main one it gives you a chance to show them more and get profit from it.
7. Take better care of on-page SEO
Last but not least, go back to the beginning of this article and check again what is on-page SEO and its factors to make an SEO strategy because together with your content it will give you all the traffic and interest you need.
Take care of it all from title tags to meta description, to image all texts, the first few paragraphs, your H2 tags, even your URL structures, and page speed. If you manage them together with your content they will rank great.
Considering the challenges of expected google algorithm updates we have to take care of our SEO from every side of it by analyzing carefully one by one each aspect of on-page SEO and paying close attention to the content.
If you will put an effort into making your content with all the best experience and knowledge that you have and giving it your unique spin you will succeed and make your SEO be seen by Google.
The competition in writing good content is growing faster every day but as long as we are taking into consideration all the trends and advice on how to keep up we can make ourselves competitive.