In the digital age, it’s almost impossible to run a successful business without a powerful social media presence. A good social media marketing strategy allows businesses to increase brand awareness, build a community around their brand, advertise, interact with potential clients, increase sales, improve.
This 5-step guide will help you create a strong strategy to improve your social media presence and achieve the desired results.
1. Set Clear and Realistic Social Media Goals
Whether you are using Instagram, TikTok, Facebook, or any other social network, the only way to ensure that you have a winning strategy is to base it on clear, specific, and realistic goals and take the necessary actions to accomplish them in a given period. Your social media goals should be aligned with your digital marketing objectives, as well as with your overall business objectives.
For instance, if you are trying to succeed on TikTok by increasing your visibility, reaching more people, increasing your engagement or conversion rates, you may want to get more followers on TikTok. To do this, you will have to come up with a specific TikTok plan of action. This may include hiring a TikTok agency that can help you get more quality followers, paying for ads, creating more content, organizing contests or challenges, creating a content schedule.
2. Learn How to Measure Your Business Accounts’ Success
When it comes to social media, the success of your business accounts, in simple terms, depends on whether you are able to achieve your goals or not, and whether you know how to adjust and improve your strategy along the way, to meet your goals. But to be able to do any of that, first, you need to track your metrics.
While important, the number of followers of an account isn’t always an indication of success. Some of the numbers that should concern you, which have a real, meaningful effect on the success of your account, and the ability to grow your business, are metrics such as engagement, conversion, or clickthrough rates.
The most important thing is to focus on quality followers instead of simply growing your follower numbers. This is why common practices among businesses and influencers, like buying followers on Instagram shouldn’t be a part of your social media strategy.
3. Have Multiple Social Media Accounts
Being present across social media platforms is a great way to reach more people, increase brand awareness, and achieve all of your objectives. Every platform attracts different types of people who prefer certain types of content. So, being on more networks allows you to share your content in various formats, as well as communicate with different audiences.
4. Promote Your Accounts
To boost your growth on your various social media accounts, you should connect them if it’s possible, as well as promote each of them to your audiences on other networks.
Cross-promotion is a great way to gain more quality followers, and there are many great ways to do this. For instance, you can add the link to your TikTok on your Instagram bio, add your Instagram link to Facebook, send out messages to your followers with your links to other social networks, share them via WhatsApp, and so on.
5. Constantly Improve Your Social Media Accounts
One very important thing to keep in mind when you are working on your social media strategy is that it’s never really finished. In other words, a winning strategy is based on constant improvement.
To improve your social network business accounts, you should track and analyze the results of your efforts. This way you will be able to determine what type of content is working and what isn’t, who engages with you, as well as learn more about your audience.
Moreover, you should track your competitors and compare your strategy to theirs. Find out what they are posting, when, how, what’s working for them, what isn’t. Think about why you are the better choice and how you can show that. You can use all of that information along with the analysis of your social media results, to adjust your strategy in a way that will help you achieve your goals faster and better.
Creating a winning social media strategy is just the tip of the iceberg in building a powerful social media presence. However, along with quality relevant content, it is your biggest ally in your endeavor to use social media to make your brand more visible, attract new leads, build a strong brand community and, ultimately, increase your sales. A winning social media strategy is based on clear goals and a plan to meet them, as well as constant tracking of the success of your efforts and optimizing for better results, based on your analysis.