How to Promote Your Business on TikTok

Do you find the most trending social media platform TikTok confusing? At first glance, the platform looks like a place for humorous lip-sync videos for teens, not a place for displaying products or services. However, there’s a lot of potential for businesses to utilize TikTok and reach their audience in a creative way.

How to Promote Your Business on TikTok

Source: Unsplash.com

If you utilize TikTok correctly, you can present your brand to a large audience. Actually, according to BusinessOfApps, TikTok has over 500 million users globally, and it was the most downloaded app in 2020.

TikTok’s algorithmic program uses AI to supply users with recommendations for new videos they should watch on the basis of their previous viewings. The algorithm makes it simple for users to find new content, and that makes it easy to make viral sensations as well.

The app is growing continuously and is the sixth-largest social network at the moment. So, here is some advice on how to use TikTok for promoting your business.

Study the Platform

One thing you shouldn’t do is join a social media platform that you don’t know how to use. To prevent getting dodged by users, you must study the platform. By studying what kind of content works and how to interact with other users, your business will fit into the TikTok community naturally.

TikTok is all about entertainment and visually pleasing content. If you take a closer look at TikTok’s trending page, you’ll see lots of silly videos created to hit songs. So, the platform isn’t a place for heavy sales pitches. 

TikTok users are mainly individuals between the ages of 16 and 24. As a result, you’ll have to connect with them in a fun way if you want to succeed on the platform. 

Take Advantage of TikTok Ads

It took some time, however, TikTok has finally introduced ads on their platform. But at the moment, only a few brands have tested TikTok Ads. That’s why in order to utilize this feature on TikTok, it would be best to hire a TikTok agency. One that has access to all the platform’s beta tools, and that will be able to make your ads scale successfully on TikTok.

Anyway, to get more familiar with ads on TikTok, you should know there are four types of ads including:

  • Infeed Native Content. This ad is similar to Instagram and Snapchat story ads and sustains several features such as website clicks and app downloads. 
  • Hashtag Challenges. Rather than trying to create a hashtag challenge that goes viral on your own, you have the opportunity to utilize promoted hashtags for better engagement. 
  • Brand Takeovers. It allows brands to take over TikTok for a day. They are able to create images, videos, and GIFs embedded links to home pages or hashtag challenges. 
  • Branded Lenses. These are basically the same as the Snapchat 2D and 3D lenses for faces and photos. 

Same as on any other social media platform, ads will help you reach thousands of users on the platform.

Source: Pexels.com


Create Amusing Content

Since you know TikTok is all about entertainment, think about how you’ll create fun content of your own. Making your own content is one of the easiest and least costly ways to advertise your brand. 

One of the biggest advantages of Tik Tok is that you won’t need to make highly-refined videos. Furthermore, silly videos are widely popular on TikTok, however, don’t attempt to create an outrageous meme if it doesn’t suit your brand image. 

Always keep it simple. A cheerful video that shows off your products or services in a simple way comes across as more authentic than a viral meme video that fails. 

Start a Hashtag Challenge

A different way to promote your business is by starting a hashtag challenge. A hashtag challenge is encouraging TikTok users to make or re-make content and put your branded hashtag on it. 

The highest-performing TikTok hashtag challenge in the U.S. was Chipotle’s #GuacDance campaign. It resulted in 250,000 video submissions and 430 million video starts in a six-day run.

A creative hashtag challenge promotes your business and drives user interaction and engagement. 

Work With TikTok Influencers 

TikTok influencers may not be huge yet, but they will be and you should work with them to broaden your reach. Gen Z is commonly against everything that looks like a conventional aid. So, cooperation with TikTok influencers will help you connect with the Gen Z users. 

Nevertheless, in order to get a positive outcome from TikTok influencer marketing, ensure the influencer’s audience matches your target audience. 

Final Words

So, is TikTok more sensible to you now? If you have a young target audience, TikTok is the best place to reach them. Follow our tips to make the most of your TikTok marketing strategy.

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