Most businesses make websites in order to stay competitive and meet the expectations of their customers. But the question still remains: What are the actual benefits of having a website?
You will find out what are the most important functionalities of a website and how can you make use of them. Furthermore, we just added our AI Assistant to the blog as you can see it at the bottom right corner. So if you would like to get to know how to add these features and functionalities to your website, don’t be afraid to ask. You can also see at the end of the sections some suggestions for asking, but feel free to try other variations.
How can you reach more customers online?
There are many benefits of having a website for your business. Let’s just first take a look at how you can improve your online visibility and reach out to bigger segments of customers by your website.
Show what your company is about
By having a website and a well-designed landing page, you can introduce yourself to the people who might be looking for your products and services. As most people will start with research before they are making a buying decision. Your website can be a great tool to give a little sneak peek into your company and your products, and how you would like to change the world. If you want to show what your company is really about, a single page website can be a great tool to do it.
Your first impression can consist of the content on your page, the design elements. The smooth usability of the user interface (UI) design, like these websites, and if people like how it is structured to make your website enjoyable to navigate through (UX). It is also important in the designing process to make your website compatible with all devices, so you don’t lose any traffic, because of a bad customer journey experience. By fulfilling all these criteria, you have the chance to convince your visitors that you have a better service than other big corporations. Some advanced design elements can also help in making your website look more professional.
Want to make your website look more impressive? Try asking our chat these questions:
- Do you know how to make a parallax effect?
- How to edit a theme?
- How to make my website responsive?
- Can you tell me how to improve webpage design?
Reach more customers
If you would like to reach more customers on a global scale, a website can come quite handy in the process. If you want to use SEO strategy in the future to get more traffic from online searches and appear on the top of the organic search results, you can use the Yoast SEO plugin. This plugin can help you to set up focus keywords and add specific tags to your content so people can find it easier. This way you will also be able to reach more people locally and market your business for desktop, mobile and tablet users.
If you have a brick and mortar store, you can still use your website to help customers find you. By making the information about your store available on your website, like location, opening hours and telephone number, and directions to your store.
Do you want to know more about SEO and how to implement it? Just try:
- I want to use SEO on my website
- Is WordPress good for SEO?
- Can I find plugins for SEO?
- What are tags for?
How can you grow your business online?
From many aspects, your business can experience tremendous business growth opportunities by going online. As we already discussed you can reach more people with your website, and more people means more sales.
Setting up a webshop
Having your business online also means more online sales (in case if you are selling something), and now your shop can be open every day of the week. Your website can be a great tool to generate more leads,= and you can write specific content about your products to be shared on social media. If you can create great engaging content for your website, you will be able to produce a higher conversion rate, which will lead to higher revenues.
But how exactly can you set up a webshop? In case if you would like to use WordPress for your webshop (like these companies), you will have to add the plugin called WooCommerce to your website.
Yeah right, but what are the steps required to open a webshop? Easy:
- How can I open a webshop?
- How to have payment options on my website?
- Is there any theme for e-commerce websites?
- Which plugin to use for Paypal?
Grow your email list
Having a website is also a great tool to grow your email list and get more customers. A great way to do it is to have a well-designed professional website, filled with engaging content. If you also receive a considerable amount of traffic, people will likely want to hear more about you. In this case, you can add call-to-actions and signup forms to your website to collect your visitors’ email addresses. It is a great way to get more leads or even more customers for your business.
If you want to use a WordPress website for your business, you can get many different plugins to do that. These plugins will help you in collecting more useful email addresses and grow your email list through your website. You also have some options to automate your email campaign for sending out newsletters. Furthermore, you can use other tools too, to get to know more information about your visitors.
Wouldn’t it be great to add an application form to your website? You know how to ask:
- Tell me how to add an application form
- I need a plugin for newsletters
Analyze your efforts
You can see how your invested efforts performing by using some web analytics tools. These tools you can download in the form of plugins for your WordPress website like Google Analytics or Jetpack. With these tools, you can keep track of all the important data associated with your website’s traffic.
What pages people visit, where did they find your page, and how do they interact with your content. In terms of design, you can try out different layouts and use A/B testing to see, how people interact with different layouts, and in which cases will they reach their determined destination (to make a purchase). Using analytics tools is a great way to monitor your users’ behavior. It helps you to tailor your website, to match with their expectation. By using a data-oriented approach, you will be able to satisfy your users even more.
Is it complicated to set up this additional feature for your website? Find out yourself:
- How to add analytics to my website?
- Is it possible to analyze the popularity of a post?
- How can I count the number of visitors?
- How to find out my visitor’s location?
Conclusion
You can use your website to reach more people online and at the same time grow your business. It is a great way to sell more of your product and reach people from all around the world. It is also important to keep track of your efforts, and you will be able to make more informed decisions to get your business to the next level. Our AI Assistant is available 24/7 year-round to answer your questions in connection with making a website. So now it becomes easier to have all the information that you need in one place, in the form of a friendly robot.
