While a lot goes into a successful business, among the most important is attracting new customers. There are plenty of ways to do this, but one of the most crucial in the modern day is to have a website. This will give potential customers a place to learn what your company does, the products/services you offer and plenty of other things.
However, every customer won’t magically know about your site and visit it, you will instead need to reach out to them. And among the best ways to do this is to use search engine optimization (SEO). This will help your site appear higher in search results, and thus get more eyes and attention.
Unfortunately, SEO isn’t always an easy area to find success. In an effort to help, this blog post is going to go over some small business SEO tips to help your business website rank higher.
Consider Working With Professionals
SEO can be a difficult and ever-evolving space that can be tough to get right. You might have a top rank one day, and it could be gone the next and you may have no idea why. There are always new factors that go into your site rank, and trying to keep up with everything can be a full-time job.
As a result, many people will turn to professionals to help them out. These professional services can help your SEO efforts and give your site and content the best chance of ranking highly. Of course, be sure to choose a professional who has experience in the industry your business is in.
For example, if you have a law firm and you want to rank higher, you shouldn’t just choose the first SEO company you hear about. You will want to choose someone experienced in law firm SEO marketing and who has a proven track record of helping companies like yours succeed.
Find and Use the Right Keywords
Using the right keywords on your website and in your content is crucial when it comes to ranking higher. The keywords you use should be the types of things that your target market will search for. You may already know the keywords you want to rank for, but if not, you can perform some keyword research.
You want to use the right type of keywords, as well. Companies can use either a short-tail or a long-tail keyword. For example, if you are a hairstylist in Atlanta, a short-tail keyword would be “hairstylist”, while a long-tail keyword could be “hairstylist in East Atlanta”.
While short-tail keywords get more traffic, they also have a lot more competition. For best results, many companies will use both to cover all of their bases.
Boost Your User Experience
While keywords play an important role in SEO, they aren’t the only thing to think about. You also need to ensure that the user experience your site offers is high quality.
The better and more valuable an experience you offer to your users, the higher your ranking will be. Search engines can tell if people are having subpar experiences on your site (due to things like abandonment and high bounce rates) so be careful.
You need to ensure the site looks great, is easy to navigate and makes it easy for visitors to find exactly what they are looking for. Also, optimizing the speed of your website should be a priority, and something every business thinks about. If your site takes more than a few seconds to load, it can drive people away from your competitors.
Optimize the Site for Mobile Devices
With more than half of all internet traffic coming from mobile devices, you can no longer ignore the importance of mobile optimization. When you design your website, you need to take into account how it will look on mobile devices.
It needs to be formatted correctly, and it should be simple and clear how to navigate the site. Any photos, text, and videos should also be thought out in terms of where it will go and how it will look on different devices.
Be sure to test it with both phones and tablets of different kinds to make sure all is well.
Also, Google and other search engines often use mobile versions of websites when crawling, so if you ignore yours, your rankings will surely suffer.
Whether you have a law firm, a digital media company or a web development company, these small business SEO tips will make sure you can maintain a high ranking on Google and other search engines.