Why and How Do Ads Follow Me Around the Web?

You might have noticed how visiting a random website results in total and utter bombardment of that website’s offerings anywhere you go on the internet shortly after.   This creepy stalking tool is what digital marketers call Retargeting, and it is made possible through cookies.   Cookies remember website configuration (e.g. language preferences or dark […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]

Service-Oriented Campaigns

As the access to social media has reduced the entry barrier for companies worldwide, media space is becoming more and more cluttered. A decade ago, only the most successful companies could afford an advertisement during prime time hours or a large print ad in a top-selling magazine. Service-oriented campaigns were not even a topic for […]