Should you Hire a SEO Agency for Your Business?
Approximately 75% of businesses invest in SEO or search engine optimization services for their website. However, others may question whether they should hire an SEO company or not. SEO companies can offer businesses many benefits. With this being said, it is a good idea for all companies to determine if hiring an SEO company can be beneficial […]
How Do You Create Mobile-friendly Content? SEO Best Practices
Nowadays Google is prioritizing mobile-friendly content in search results as a step towards mobile-first. It has never been more important to build mobile-friendly content. Consumers continue to use more and more hours scrolling through their mobile devices, exposed to more than thousands of ads every day. To find new ways of reaching consumers, it […]
Why and How Do Ads Follow Me Around the Web?
You might have noticed how visiting a random website results in total and utter bombardment of that website’s offerings anywhere you go on the internet shortly after. This creepy stalking tool is what digital marketers call Retargeting, and it is made possible through cookies. Cookies remember website configuration (e.g. language preferences or dark […]
Service-Oriented Campaigns
As the access to social media has reduced the entry barrier for companies worldwide, media space is becoming more and more cluttered. A decade ago, only the most successful companies could afford an advertisement during prime time hours or a large print ad in a top-selling magazine. Service-oriented campaigns were not even a topic for […]
Artificial Intelligence in Advertising
Understanding human behavior is one of the key points for creating effective advertising strategies. This includes consumers likes, dislikes, interests, shopping patterns, etc. The technology of artificial intelligence (AI) systems is used to track information (shopping patterns) and create powerful insights into market behavior. As companies compete to put the right products in front of […]