How to get people to open your emails with solid email marketing
Some people consider email marketing to be old fashioned and arguments about its demise have been going on for years. Regardless of how long that list of arguments become, email marketing continues to be one of the most powerful tools in digital marketing potency. In email marketing, the most important metric is the open rate, […]
Service-Oriented Campaigns
As the access to social media has reduced the entry barrier for companies worldwide, media space is becoming more and more cluttered. A decade ago, only the most successful companies could afford an advertisement during prime time hours or a large print ad in a top-selling magazine. Service-oriented campaigns were not even a topic for […]