What Are Meta Descriptions?

Meta descriptions are an HTML attribute that shows a snippet that is used to summarize and describe a web page’s content. Meta descriptions will be displayed under the title tag on search engine results pages (SERPs) and it can influence your website’s click-through rate, thus, playing a significant role in on-page SEO.     Why […]

How to get people to open your emails with solid email marketing

Some people consider email marketing to be old fashioned and arguments about its demise have been going on for years. Regardless of how long that list of arguments become, email marketing continues to be one of the most powerful tools in digital marketing potency. In email marketing, the most important metric is the open rate, […]