Wiredelta & Orbiz Insight – Improving Your Customer Insights

In an ideal world, when a company loses a client they know exactly why. In a perfect world, they can even react prior to losing the client. Unfortunately, we don’t live in such a world, technology simply hasn’t advanced enough, and companies end up having a plethora of unknown reasons for losing a customer. The […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]