What is Cookie Consent and why are websites forcing it on you?
Cookie consent refers to a user allowing specific data to be collected through HTTP cookies. As with any other type of data collection, Cookie collected data is regulated by GDPR or General Data Protection Regulation, a set of rules adopted by the EU Parliament in 2016 in order to replace the old regulation adopted back […]
Artificial Intelligence in Advertising
Understanding human behavior is one of the key points for creating effective advertising strategies. This includes consumers likes, dislikes, interests, shopping patterns, etc. The technology of artificial intelligence (AI) systems is used to track information (shopping patterns) and create powerful insights into market behavior. As companies compete to put the right products in front of […]