Facebook Privacy, Ads and Cryptocurrency

In case you missed it, the annual Facebook F8 Developer Conference took place last week, During this eventful presentation, we learned of the tech giant’s ambition to become a more privacy-oriented platform. The social media giant announced new features that aim to achieve this objective, one of which is introducing its own cryptocurrency.   “I […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]