What is web analytics?
Web analytics are tools that provide you with information – reports and analytics – on how your site visitors behave once they enter your website, who they are in terms of gender, age, location, how they landed on your website; what was the most interesting content on your website, your conversions rates, etc. This […]
Google Ads Launches Performance Planner
To all digital marketers out there, we have exciting news! Please, welcome Performance Planner, Google Ads‘ new digital marketing tool. From the beginning of the year Google has been announcing all sorts of new cool improvements and additions to their services. For example, at the Google I/O 2019 conference, they announced the new incognito feature of […]