What is web analytics?

Web analytics are tools that provide you with information – reports and analytics – on how your site visitors behave once they enter your website, who they are in terms of gender, age, location, how they landed on your website; what was the most interesting content on your website, your conversions rates, etc.   This […]

How Voice Search SEO Helps Your Search Engine Optimisation Strategy

The increasingly rapid development within technology changes how businesses work every single year. Some advancements are just fads, but some cause a lasting change – Voice Search is one of those things. In fact, the adoption of voice search technology has affected both Internet of Things and the way the internet is used. Initially, this […]

Google Display Ads Meet Modern Technologies

Did you know that implementing Augmented Reality (AR) in advertisements can give brands the freedom to create more engaging ads for their products? Tech giants like Google are already taking advantage of such new and advanced technologies. In fact, after some updates to the Google and Android developer platform, ARCore, brand designers can create richer […]