Google Ads Launches Performance Planner

To all digital marketers out there, we have exciting news! Please, welcome Performance Planner, Google Ads‘ new digital marketing tool.   From the beginning of the year Google has been announcing all sorts of new cool improvements and additions to their services.  For example, at the Google I/O 2019 conference, they announced the new incognito feature of […]

Service-Oriented Campaigns

As the access to social media has reduced the entry barrier for companies worldwide, media space is becoming more and more cluttered. A decade ago, only the most successful companies could afford an advertisement during prime time hours or a large print ad in a top-selling magazine. Service-oriented campaigns were not even a topic for […]