Google Ads Launches Performance Planner

To all digital marketers out there, we have exciting news! Please, welcome Performance Planner, Google Ads‘ new digital marketing tool.   From the beginning of the year Google has been announcing all sorts of new cool improvements and additions to their services.  For example, at the Google I/O 2019 conference, they announced the new incognito feature of […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]