Does Social Media Marketing (SMM) help boost your SEO and bring more traffic?

A question many entrepreneurs and starting businesses ask is – does Social Media Marketing (SMM) help SEO?   More importantly, how can you use these external channels to develop your business? Social medias like Facebook, Twitter, LinkedIn or Instagram have a lot of good qualities on their own. But they can actually help your digital […]

10 Most Popular Digital Experience Platforms of 2021

Imagine if you were able to design every step and every touchpoint of a digital journey using one platform that unites all technologies to strive for the same goal. Since you’re here, you probably know that it’s not fiction – it’s a reality thanks to Digital Experience Platforms (DXPs).   In this article, we will […]

How to choose the best Digital Experience Platform?

So your organization decided to improve every aspect of the digital journey for your customers by acquiring a Digital Experience Platform (DXP).   Great decision! A synchronized user experience will not only improve the digital journey for your customer but will also make the overall workflow inside your company faster and easier.   The first […]

Artificial Intelligence in Advertising

Understanding human behavior is one of the key points for creating effective advertising strategies. This includes consumers likes, dislikes, interests, shopping patterns, etc. The technology of artificial intelligence (AI) systems is used to track information (shopping patterns) and create powerful insights into market behavior. As companies compete to put the right products in front of […]

The Story of Mobile Push Notifications

Email notifications may be easy to ignore, but chances are if you get a notification directly from your phone screen you can’t miss it! So, what exactly are these notifications being sent to your phone and how can they help your company? They are called mobile push notifications and they create a sense of urgency […]