What is an SSL Certificate
You might ask yourself what is an SSL certificate and why is everyone so crazy about them? Especially if you are a web owner, a digital marketeer, or a web developer. Well the simple version is, SSL (Secure Socket Layer) is part of the standard method for establishing safe and encrypted links between two locations […]
URL Address best practices
The URL address is one of the most fundamental basics of “internetting”. It is often referred to as the web address, and it is one of the building blocks of SEO. In fact, the URL structure and domain names play a crucial role in how well your web pages can perform, and so in […]
What is Language in HTML?
Language in HTML means declaring or making an attribute in an HTML document for the specific language(s) in which you publish your content on a website or page. The language attribute in HTML is composed of two parts, namely the HTML tag or <html>tag and the language part which is abbreviated as lang. […]
Favicon
Favicon (from the English “favourite icon”) is a subpage icon, which was originally intended for better clarity of the so-called special bookmarks in the browser. However today, it extends its use and process, for example, to the top bar of the browser with open windows and tabs, to the browsing history, and the search engine. […]
What Are Indexed Pages?
Indexed pages refer to web pages that a given search engine contains in its database, in other words in its “search index”. Page indexing is the process through which the bots of a certain search engine crawls the Internet in search of new pages, or updates on already indexed pages. The robots, also known […]
What Are Meta Descriptions?
Meta descriptions are an HTML attribute that shows a snippet that is used to summarize and describe a web page’s content. Meta descriptions will be displayed under the title tag on search engine results pages (SERPs) and it can influence your website’s click-through rate, thus, playing a significant role in on-page SEO. Why […]
What is a backlink counter?
A backlink counter is a tool through which you analyze how many times external websites link back to you, thus creating a backlink from their site to yours, how qualitative these links are and if search engines can or cannot follow them. A backlink can be any clickable link directing the user from one website […]
What is keyword consistency in SEO?
Keyword consistency is an on-page SEO concept described as having keywords or sets of keywords spread out over your webpage in a logical and natural way so that you can improve your website ranking. The focus point here is really the way they are spread out on the webpage because just having the keywords […]
What Are Title Tags?
A title tag is the element that states the title of a web page. Title tags are displayed on Search Engine Results Pages (SERPs) as a clickable headline for a web page and are intended to be a succinct, concise description of the web page’s content, making them incredibly important for SEO. Why Are […]
How Long Should a Website Be?
A website is one of the first impressions of your business that a customer gets. Despite apps and social media growing in importance, websites still have a fundamental role in representing your business. It is one of the first things customers will look at, to find out more about you. Also, it’s one of the […]