Google Algorithm Update – What to look out for in 2022?
We all want to be at the top of Google Search Ranking. And how can we not? Google is where 90% of the World Wide Web searches happen. And we all want to have the best SEO score to be at the top of that search results page to get clicks, traffic, more customers […]
The Benefits Of Long-tail Keywords In Your SEO Strategy
Keywords help your website compete on the search engine results page, and show in front of your competition when a user is looking for a solution that you provide. But just using words in your content is not enough for a good content strategy. This is why today we are going to discuss the […]
What is an SSL Certificate
You might ask yourself what is an SSL certificate and why is everyone so crazy about them? Especially if you are a web owner, a digital marketeer, or a web developer. Well the simple version is, SSL (Secure Socket Layer) is part of the standard method for establishing safe and encrypted links between two locations […]
URL Address best practices
The URL address is one of the most fundamental basics of “internetting”. It is often referred to as the web address, and it is one of the building blocks of SEO. In fact, the URL structure and domain names play a crucial role in how well your web pages can perform, and so in […]
What Is Google Preview?
Google preview is a summary of what your users can expect when they come across your page in the Google search results. This short presentation comprises of your Title Tag and meta description and is the first attention grabber your site has. So it is important that it shows attractive and relevant information that reels […]
What Are Meta Descriptions?
Meta descriptions are an HTML attribute that shows a snippet that is used to summarize and describe a web page’s content. Meta descriptions will be displayed under the title tag on search engine results pages (SERPs) and it can influence your website’s click-through rate, thus, playing a significant role in on-page SEO. Why […]
What Are Meta Keywords?
Meta keywords are a type of meta tag that appears in a web page’s HTML code, and it helps search engines determine what the topic of the web page is about. They differ from regular keywords in that they appear ‘behind the scenes’ – in the source code – of your page, rather than on […]
What Are Title Tags?
A title tag is the element that states the title of a web page. Title tags are displayed on Search Engine Results Pages (SERPs) as a clickable headline for a web page and are intended to be a succinct, concise description of the web page’s content, making them incredibly important for SEO. Why Are […]
How Voice Search SEO Helps Your Search Engine Optimisation Strategy
The increasingly rapid development within technology changes how businesses work every single year. Some advancements are just fads, but some cause a lasting change – Voice Search is one of those things. In fact, the adoption of voice search technology has affected both Internet of Things and the way the internet is used. Initially, this […]
Search Engine Optimization – How to Choose the Best SEO Tools for Your Business
When it comes to the best digital marketing strategy, the one that comes in everyone’s mind is search engine optimization or SEO. And it is clear to see why. SEO is the most powerful and most popular online marketing technique today. The quality of your SEO on Google and the SEO tools you use can […]