How to Improve Digital Communication with Your Customers

We have created cities, computers, and have launched ourselves into outer space, and it was all thanks to communication. Our ability to work creatively with one another and share ideas, is what sets us apart as a species. It is also how you can set yourself apart as a business. Customers want to feel engaged […]

9 Social Media Marketing Tips That Will Help You Outperform Your Competitors

According to the latest findings by DataReportal, 4.14 billion people around the world are now using social media platforms. That accounts for more than half of the world’s population. The penetration rate is the highest of all times and is expected to surge even higher in the next five years. According to the GlobalWebIndex 2019, […]

How was Snapchat Developed?

snapchat

Snapchat is one of the most popular social applications today, especially among younger users, thanks to its multimedia image and video services. A pioneer for its funny and original filters, the social network won our hearts and captured the attention of millions of users and brands around the world, through its ease to share everyday […]

Visitors Location

Tracking your visitors location – specifically geo-location – is many times considered an irrelevant or trivial task, so it is often neglected. However, this is an incremental part of your user research and should not be left aside.   In fact, you could be making a big mistake though if you’re not tracking the location […]

How was Facebook Developed?

Social networking sites have changed the world. The fast and tremendous adoption of these types of services have nothing less but transformed how we communicate, find, and share information with each other. One of the largest social networks on the planet is Facebook, with approximately 2.5 billion monthly active users worldwide. To know how Facebook […]

How Mobile Apps Transform The Food Industry

The food industry has existed ever since humans figured out how to barter and trade. Now, the food industry is such a huge machine, with so many options to choose from. Increasingly, new food apps are released to help consumers manage how and what they eat. These range from food delivery apps, to ones that […]

Facebook Removes 2B Fake Accounts According To Report

At the F8 Developer Conference, Facebook stated that they want to become more transparent and privacy-oriented. As a result, a few weeks later the social media giant published the third edition of their Community Standards Enforcement report.   Key figures from the report Facebook’s Community Standards report is the latest attempt of the social media […]

The Epic Tale of MySpace’s Technical Failure

Remember MySpace? Yeah, that MySpace, the social network that blew up and got replaced by Facebook. Today we take a dive into MySpace’s Technical Failure. Or as Sean Parker, the first President of Facebook, so eloquently put it during a keynote:     You might ask, what was this epic fail and gross incompetence that people […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]

Service-Oriented Campaigns

As the access to social media has reduced the entry barrier for companies worldwide, media space is becoming more and more cluttered. A decade ago, only the most successful companies could afford an advertisement during prime time hours or a large print ad in a top-selling magazine. Service-oriented campaigns were not even a topic for […]