How Your Website Should Fit into Your Overall Marketing Strategy

website strategy

A website is one of the best marketing tools for any business in the 21st century. Thus, it is crucial to set the foundation for your website strategy. It is critical in establishing your brand, generating leads, building your customer base and growing your business in general. These days you can build your own website […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]