How to Promote Your Business on TikTok

Do you find the most trending social media platform TikTok confusing? At first glance, the platform looks like a place for humorous lip-sync videos for teens, not a place for displaying products or services. However, there’s a lot of potential for businesses to utilize TikTok and reach their audience in a creative way. Source: Unsplash.com […]

How to Drive Social Media Traffic to your App

Social media is eating media. It is not enough to develop a killer app, you need to tell the world about it. If nobody knows about your app – how will it generate any revenue for you? Do not adopt widespread developer mindset of – “we build it and they will come”. That never works. […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]