Targeted Ads Hardly Work for Online Publishers

Recently, we discussed best practices for Content Marketing and how you can optimize your app for the App Store (ASO). Now it is time to talk a bit about targeted ads.   What is a targeted ad? Targeted internet advertising uses many factors in order to customize an ad to a specific consumer’s behavior. The […]

The Magic of Targeted Marketing

Targeted marketing, a process every company needs to go through. Why? Imagine that you own a steak restaurant. Now, as a steak restaurant owner, you probably think: “I don’t need targeting, everyone needs to eat. And the more people that know about my restaurant, the better.” Right? Well, not exactly.   Indeed, we all need […]