URL Address best practices
The URL address is one of the most fundamental basics of “internetting”. It is often referred to as the web address, and it is one of the building blocks of SEO. In fact, the URL structure and domain names play a crucial role in how well your web pages can perform, and so in […]
What is encoding in web development?
Encoding in web development is the process of transforming data from one format into another agreed-upon universal code system/scheme. The code system has one or a combination of characters such as numbers, letters, symbols, and any other existing characters. Those that are responsible for creating any given universal coding system have assigned each character […]
What is IP canonicalization?
IP canonicalization is the process of redirecting the IP address to the main domain name hosted with it. This is the same as URL canonicalization or the WWW Resolve, and it prevents your website from being marked as duplicate. Such would be the content that is copied from another website or page and posted on […]
Custom 404 page
Before we dive into the topic of why having a custom 404 page is important, let’s first understand what a 404 error is. Error 404 or Page Not Found is what we call an empty state, and is the result of an invalid URL, content already deleted by the site administrator, or an incorrect search. […]
What are Indexed pages?
Indexed pages refer to web pages that a given search engine contains in its database, in other words in its “index”. Page indexing is the process through which the bots of a certain search engine crawls the Internet in search of new pages, or updates on already indexed pages. The robots, also known as […]
What is a URL rewrite?
A URL rewrite is a serverside process that takes a long and/or complicated URL and transforms it into a short, clean version that users remember, and have no trouble reading or writing when needed. Basically, URLs are just web addresses that show the location of a resource. But usually, they come with not so user […]
What is WWW Resolve or Redirect?
Before we explain what a WWW Resolve is, let’s first see what a Redirect command is. A redirect is a serverside command that points search engines and users from one URL towards another. Redirects can be used in many situations, such as when a URL is no longer valid and has been replaced with a […]
Google Wants To Make Robots.txt An Internet Standard
Google Search has helped both small and large businesses to more easily be found on the internet. A key tool for Google to pull that of is a simple text file on every website known as robot.txt. Robots.txt is over 25 years old, which is almost the same as forever when it comes to the […]