Quality links play an important role in search engine optimization (SEO) and search ranking. In general, the first result on Google has over three times more backlinks than the second to tenth positions.
High-quality backlinks can signal search engines that the site is trustworthy, improving its domain authority and SEO.
Below, we explain the definition of link building and list practical link-building tactics to help boost your eCommerce site’s performance.
However, before implementing any link-building strategies, ensure you pick suitable hosting for your online store because it impacts the site’s performance, security, and storage. We recommend eCommerce businesses get VPS hosting as it offers more flexibility and space.
What Is eCommerce Link Building?
eCommerce link building refers to increasing the number of valuable links pointing to an eCommerce site, such as the site’s homepage or a product page.
This practice differs from developing internal links, where eCommerce site owners connect pages and posts under the same domain. Instead, link building aims for valuable backlinks from other websites.
For example, consider Oberlo‘s blog post listing top eCommerce web design examples. In each section, the article links to the official eCommerce website examples. This results in each of the mentioned websites gaining a backlink from Oberlo.
6 Effective eCommerce Link Building Strategies
Below are six ways to build backlinks to help increase traffic for eCommerce stores.
1. Create Linkable Assets
Creating valuable content helps acquire links as people are more willing to use them as resources on their websites.
Here is a list of linkable asset types:
- Infographics. Create insightful infographics using a design tool like Canva and share them on your platforms and infographic directories, like Visual.ly and Daily Infographic.
- Interactive tools. Make online calculators, quizzes, or assessments on your website. A popular example is CoSchedule’s Headline Analyzer gaining over 16 thousand backlinks.
- Awards and rankings. Write a blog post listing or ranking popular items or companies in your industry. For instance, Book Depository ranks the most popular books on TikTok, while WebFX lists the best web design agencies.
- Research and studies. Insightful statistics are link-worthy assets because websites always look for data to support their content. Examples include MailChimp’s Email Marketing Benchmarks and Statistics and PwC’s publications.
- Templates and checklists. These attract links because they encourage efficiency. For example, Smarter Travel has a travel packing list that has gained more than 1,200 links from 370 websites.
2. Start Guest Blogging
Writing guest posts means you create content for other websites. It can increase quality links and help you develop relationships with other site owners.
One of the easiest ways to find link building opportunities is to Google “your topic” along with one of the following search terms:
- + “guest post” or “guest blog”
- + “write for us”
- + “submit an article”
- + “contribute to our blog”
Alternatively, visit blog directories like Alltop and Technorati as they list popular blogs you could write for in the industry.
When creating a guest post, ensure your expertise matches the target site’s audience interests. Use SimilarWeb to reveal their most popular topics and create suitable content accordingly.
3. Release Digital PR
Digital PR is similar to traditional public relations strategies and is an excellent way to build links with high-authority and relevant publications. It can be in the form of press releases, articles, and social media posts.
Five cornerstones of a successful digital PR campaign are:
- Target URLs. These are web pages you will promote in the campaign.
- Target anchor text. It’s the clickable word or phrase linking to an internal or external link. Generally, people use an exact match anchor text – a word or phrase that reflects the linked page.
- Media list. This includes journalists and media sites you want to collaborate with.
- Pitch. A message to attract potential media or journalists to share your campaign.
- PR ideas. Choose the type of digital PR campaign to launch, such as a press release or an online press event.
An eCommerce business can also acquire coverage and press attention by releasing unique products, offering special promotions, doing charity work, or giving donations.
For example, Warby Parker works with non-profit organizations to donate a pair of glasses for each purchase. The web page of this charity program has received many backlinks from popular sites, including The New York Times and Wired.
4. Consider Sponsored Content
Another great way to build links is to ask bloggers or industry experts to share product reviews on their platforms.
It’s also possible to request mentions on their social channels to boost your social media presence. For example, LG Electronics and Smule partnered with Nick Jonas to encourage his followers to download their app.
Note that building links using sponsored content may require you to either provide a free product or set aside a budget. If you’re fine with that, find link prospects in your niche using a blogger outreach tool like NinjaOutreach or Klear.
Social media hashtags are also effective in discovering relevant influencers in your niche.
5. Find Unlinked Brand Mentions
When people mention a brand in their blog posts, they usually link to its official site. However, some users don’t add links, so contact them and request for the relevant links to be added.
Set up a Google Alert for your online business to know whenever someone publishes a web page mentioning your business name. You can modify the alert settings based on sources, language, and frequency.
An alternative to finding brand mentions is to type “your brand name” -inurl:yourdomainname.com on Google.
Use a tool like RankTank’s Unlinked Mentions Finder for an automated method. It will check Google’s search results for unlinked brand mentions and list them on a spreadsheet.
6. Monitor Broken Link Building
This link-building strategy involves searching for broken links on a website and proposing relevant links from your site as an alternative.
Follow these steps to use the broken link building strategy:
1. Install a browser extension like Check My Links or LinkMiner to find broken links on any page.
2. Find websites relevant to your field and monitor the pages’ external links with the extension.
3. Email the website owner about their broken links and offer links to your content as a replacement.
Alternatively, analyze websites linking to competitors’ pages that aren’t available anymore using a tool like Ahrefs. Then, contact the site owners about the broken link and provide an alternative.
Most site owners will be happy to receive your message since broken links can harm their user experience and SEO. If they agree, you gain high-quality links in return.
eCommerce link building involves getting backlinks from other high-quality sites. It’s crucial for an eCommerce website as link building indicates authority and relevance, helping to improve overall SEO and search ranking.
Six link building strategies for eCommerce brands we’ve discussed in this article are:
- Producing content with linkable assets.
- Starting guest posting.
- Making a digital PR campaign.
- Working with influencers for sponsored content.
- Exploring unlinked mentions of your eCommerce store.
- Checking for broken links on other websites.
We hope this article helps you create a successful eCommerce link-building campaign and increase organic traffic.