A title tag is the element that states the title of a web page. Title tags are displayed on Search Engine Results Pages (SERPs) as a clickable headline for a web page and are intended to be a succinct, concise description of the web page’s content, making them incredibly important for SEO.
Why Are Title Tags Important
Title tags are a major factor in assisting search engines to understand what the content of your page is. They are your web page’s first impression. In fact, title tags are used in three key places – SERPs, web browsers, and social networks.
1. Search Engine Result Pages (SERP)
Title tags determine the display title of your web page in SERPs. Even if your website ranks well initially, whether someone clicks on your website or not can be heavily influenced by the title tag.
2. Web Browsers
Your title tag is also displayed at the top of your browser and it is a way for people to know which tab(s) they currently have open. Implementing unique titles with specific keywords near the front will ensure that your content is easily remembered and recognized.
3. Social Networks
Some external websites, especially social networks, will determine what to display when you share a page based on the page’s title tag.
It should be noted however, some social networks have their own specific meta tags which allow you to specify titles that are different from your main title tag. This enables you to optimize for each particular network individually.
How To Write A Good Title Tag
Writing an effective title tag is a low-effort, high-impact SEO task since they are an important part of search engine optimization and also the search user experience. Here are some crucial recommendations in order to optimize for SEO title tags.
1. Title Length
Your title length should be between 50-60 characters, no more. Google usually only displays the first 50-60 characters, after which the title tag is usually cut off with an ellipsis (“…”). If your title tag is longer, you could end up omitting important keywords.
Of course, there are exceptions to this rule such as for social sharing or when some title tags are just naturally longer, and although there are no penalties for using a longer title, it’s smart to be mindful of how titles appear in SERPs. Think like a search visitor, and choose your title tag accordingly.
2. Overdoing SEO Keywords
Unlike long title lengths, you will be penalized for stuffing keywords into your title tag. Avoid titles that are simply a list of keywords or repeat variations of the same keyword. An example of this would be “Search Engine Optimization, SEO, Search Engine, Optimization”.
These are bad titles. Search engines are aware of variations of keywords and have algorithms that factor in such keywords, so it is counterproductive and unnecessary to stuff versions of keywords into your title.
3. Put Important Keywords First
Keywords that are placed closer to the beginning of the title page may increase your chances of ranking higher. We recommend title tags that have the most unique aspect of the page to be put first. Here is an example:
It doesn’t make sense to have “Wiredelta | Blog” at the beginning of the title. Front-loading title tags with repetitive information provide no unique value at first glance, therefore you want the keywords and ‘meat’ of the title tag at the beginning, with the brand name, etc at the end.
4. Write With Your Users In Mind
Although title tags are important for SEO, remember that the job of the title tag is to attract clicks from your target audience who are likely to find your content valuable.
In addition to SEO and keyword usage, it is vital to think about the entire user experience when creating title tags. Since it is the first impression and interaction a user has with your brand when they find it on a SERP, ensure that it conveys the most positive and accurate message as possible.
5. Take Advantage of Your Brand
If your brand is well-known, add it to your title tags to help boost click-through rates. As mentioned earlier, we still recommend to put your brand name at the end of the title, but there are exceptions.
Your Home page or About page are examples of where you want to highlight your brand to ensure that your brand name is exposed as much as possible.