ResourcesFeaturedMost Popular

Top 100 Most Popular British Websites (.uk) in January 2021

WiredeltaWiredelta appwebsite analysiswebsite analysis toolstop 100 English websitestop 100 British companiesmost popular British websites
Updated March 1, 2021 Wiredelta

Welcome back for our monthly review of the top most popular British websites! Here we will inform you about the most recent changes and updates on businesses from different sectors within the UK market. As you might know, we run our analysis every month in order to make sure we stay up to date and deliver the right, most authentic information to you.

 

With the help of our ultimate website analysis tool, we will inspect the digital performance of the best companies on the British market and discover what keeps them on track. We will look at various factors, one of them being the loading speed of the website, which is the measurement of how fast the content on your page loads.

 

One important thing though is to remember that page speed should not be confused with “site speed”, which is the page speed just for a sample of page views on a site.

 

In other words, this article will provide you with the insights you need in order to understand how British companies keep an outstanding digital performance within their target group and industry. Also, you will take a look at the most important highlights regarding the key metrics that are connected with the online performance and the user experience on your website.

 

Does this sound like something you could be interested in? If yes, come along and dive into the greatest analysis that will provide you with everything you need to know about the best-performing websites in the UK. Could there be a better competitive advantage than knowing your competition right away?

 

Key take-aways in January

Top 3 UK websites

The top three highest-ranking websites among the 100 most popular British ones are Santander UK, National Health Services, and GOV.UK.

 

top 3 best performing UK websites

 

Santander is a multinational financial service company and is the 16th largest banking institution in the world. This month, Santander has occupied first place after our analysis thanks to its outstanding overall score of 94 and a loading speed of 0,41.

 

The official website for UK’s governmental information and services was given 2nd place judging by our Wiredelta score algorithm. For January 2021, GOV UK achieved an overall score of 83 and the loading page speed is currently 0,08s which is an impressive result.

 

The third place was secured this month by the National Health Services website with an equal score of 83, but have been pushed down by their loading speed of 0.93, which shows a clear difference between second and third places.

 

As a result, it can be concluded that all three websites have earned their title as the top 3 UK websites, considering that all three of them fit the latest Google recommendations. As Google stated that most users leave the website immediately if it loads for more than three seconds, the average loading speed of our winners for this month is quite impressive.

 

Top 3 sectors

The winning sector this month is by no surprise, Finance, as it has occupied the first place before in December. With an average score of 77.63, and an average speed of 0,97. Finance is followed by Motor Vehicles and Parts, having an average score of 77 (very similar) and the average load speed being 0,82.

 

 

top website scores

 

As you can see on the graph our third winner is Retailing. The third sector earned its place by having an average score of 74 and an average speed of 0,50s.

 

Even if the dominating sector this month was Finance, the best loading speed result does not belong to this sector. This is clear proof of how each algorithm and each key factor works together towards an overall score. So, what we can learn from them is to try and improve every aspect of our digital platforms, and not focus just on speed or SEO.

 

Top 3 insights

You now have a slight idea about the top players in the UK digital world. Remember us mentioning giving you a big competitive advantage? Now is the time to elaborate on that. Let’s have a look at whether you have what it takes to compete with the top three winners within the British market.

 

We talked about the overall score, which is a key metric that plays a far-reaching role. But let us remind you that this is not the only metric that matters. In 2021, it was announced by Google that the new page experience metrics will mainly focus on user experience.

 

This means that companies should focus their efforts on catching the user’s attention and retain their visitors on the website for as long and possible. This means that mobile compatibility and an effective SEO strategy should not be the main focus anymore. Although they are still extremely important, if your website is not fast enough and doesn’t retain users for a long period of time, you will not be able to catch up with the latest requirements.

 

 1. The average score for the British websites in January 2021 is 70,97

How can you compare your website to the best-performing ones? What makes your website great and most importantly, what makes your website rank? What numbers should you look for?

 

This is where the overall score calculated by our Wiredelta score algorithm comes in. The results that our website checker showed for this month within the selected British websites tell us that the average score is 70,97. Also, this month’s overall score for the UK websites topped up the Global websites report results for January 2021, which can be considered as a good improvement.

 

Moreover, this demonstrates that even the best of the best websites still have a lot of improvement to do but this also means that the current average score is an achievable goal. So you can easily upgrade your business’ digital performance and be among the top players by performing the right optimization actions.

 

There are of course other factors that determine a website’s success in ranking:

  • Strong performance
  • Mobile optimization
  • Search Engine Optimization (SEO)
  • SSL security enabled

 

As we mentioned the importance of user experience, there are two key metrics that play a great role in this matter. These are the GDPR compliance and loading speed which we will get back to later on in this article.

 

 2. The average loading time of the most popular British websites is constantly improving so far – reaching 0.91s in January 2021

The page speed insights for this month revealed that the overall loading time for the top 100 most popular British websites is 0,91s. This is a silght improvement from December, and very close to what we got after updating the Fortune 500 report with an average loading speed of 0.89s.

 

As the score for this month is a very good one, we should remember the number of various factors that affect it. As loading speed directly affects the business’ “bottom line”, let’s keep in mind what can be done in order to maintain outstanding results forwards.

  • Optimize and compress images as much as possible
  • Minify your JavaScript code
  • In the case of long pages, defer loading some of the content until users begin scrolling
  • Make sure everything loads as quickly as possible by reducing or removing any non-asynchronous requests.

 

For the sake of maintaining a good load speed, you should be updated on how your website is performing within the following categories and whether it is possible for you to supplementary improve and optimize it.

 

As you can see, our winner for this month, Adidas, has a loading speed of 0,04 seconds dethroning our December winner The Range, which now recorded a loading time of 0.06s. Meanwhile, the slowest time recorded in our report is still achieved by talktalk.co.uk with an average of 4.10s. 

 3. How secure are the top 100 UK websites when it comes to basic SSL certificates? The answer is only 97.9% of the total 100 – which is good but could be better

 

SSL certificates are a crucial part of every website, as it protects user data and secures user communication with your servers. For these reasons, Google downranks websites that do not comply stopping them from achieving a perfect (or good) rank.

 

In a nutshell, Google’s efforts should push more and more websites into adopting at least a basic – and affordable – SSL certificate and start protecting their users’ data. So, the question here is, how many of the top 100 most popular UK websites actually comply with this standard?

 

The good news is that 97.9% of the most popular UK websites do comply with Google’s rules and have implemented an SSL certificate on their websites. However, there is still over 2% that have not yet done so.

 

Is this a score affected by a simple mistake, where a website owner simply forgot to renew their certificate, or is it simple denial, where they think an SSL is not needed? And if so, will these websites change their ways in the coming months?

 

We will have to wait, check again next month, and update you on that.

 

Until then. these three detailed insights along with a lot more useful information we discovered can be found in our Top 100 UK websites review. Consider the information above as an introduction to the key to successfully ranking your website as the top British players do.

 

We invite you to get familiar with our full report and get access to a goldmine of information that is just one click away!

 

Rank
Company
URL
Current Score
1Santander Uksantander.co.uk 91
2UK Governmenthttps://www.gov.uk/85
3National Health Servicenhs.uk84
4University of Glasgowgla.ac.uk 83
5Imperial College Londonimperial.ac.uk80
6University of Warwickwarwick.ac.uk80
7HSBC Bankhsbc.co.uk80
8Barclaycardbarclaycard.co.uk80
9IONOShttps://www.ionos.co.uk/80
10The Registertheregister.co.uk 80
GET FULL REPORT
Rank
Company
URL
Current Score
1Santander Uksantander.co.uk 91
2UK Governmenthttps://www.gov.uk/85
3National Health Servicenhs.uk84
4University of Glasgowgla.ac.uk 83
5Imperial College Londonimperial.ac.uk80
6University of Warwickwarwick.ac.uk80
7HSBC Bankhsbc.co.uk80
8Barclaycardbarclaycard.co.uk80
9IONOShttps://www.ionos.co.uk/80
10The Registertheregister.co.uk 80

 

More reports

Top 100 Most Popular Websites (.com, .org, .net) in January 2021

Top 100 Most Popular Fortune 500 Websites in January 2021

Top 100 Most Popular Danish Websites (.dk) in December 2020






Leave a Reply

Your email address will not be published. Required fields are marked *