Welcome back to the updated Top 100 Most Popular Danish Websites review, which focuses on how these companies performed online during June 2021. In this report, we will bring you the latest scores, loading time, and more. But more importantly, we will take a look at how these websites progressed compared to March 2021.
Using reports generated through our web analysis tool, we look once more at each site’s overall score, loading speed, GDPR compliance, if they have an SSL Certificate, and more. Our aim is to give you the competitive edge that you need in order to compete with the best websites within the Danish market.
And don’t forget, we will update our reports every month for changes in the results so that you can be on top of your competition at all times.
For your convenience, we cherry-picked the most important metrics with a direct impact on both user experience and website ranking, as well as the best performers, and the best performing industries.
So sit back, relax, and enjoy!
Key take-away in June
Top 3 Most Popular Danish Websites
In March 2021 SydBank was in the first position, followed by a tie was the Danish telecommunication company Telenor in the second place and CMSimple in the third place. But an unexpected turn of events, this month’s top 3 websites list is a bit different.
This month, the one that takes first place is CMSimple, from within the Technology sector.
In second place is SAS, which scored 83 on our rank but recorded a higher, loading speed of 0.95s, compared to CMSimples’ loading score of 0.57s. On the other hand, Sydbank, which took a third with an identical score of 83, registered a surprisingly high loading speed of 3.15s.
However, in spite of the high loading speeds, both SAS and Sydbank saw an increase in their scores. For Sydbank it was almost the same as in March, thus with a slight boost in the loading score from 3.6 to 3.1, but SAS jumped an impressive way from a score of 71 in March to this month’s 83. Whatever they did to optimize their site it clearly worked!
Speaking of page speeds and loading times, it is worth mention that Sydbank is the second slowest website on the entire top 100 danish websites list, only surpassed by BankNordik with 4.65s. Also, seeing two financial entities within the worst performers by speed is quite an interesting fact as well.
So if you are in the financial sector, you have all the chances in the world to compete, if this is the level. But before we draw any conclusions, let’s take a look on how each sector performed in June.
Top 3 Sectors
In March 2021 the top score was registered by Technology with 74, but that increased a bit in June to 75.50. This industry has also achieved an impressive average loading speed of 0.46s and an 80% mobile compatibility score.
Ironically, Technology is not always within the top 3 sectors list in our reports, however, with the technology sector as number one it shows once again that Denmark is a progressive market focused on technology and user experience.
In second place we had the Telecommunication sector with 71.33 last months, but this month the second place was taken by the Finance sector with 70.80. However, despite their awesome score, the Finance sector does not fare as well in the speed department, as it only reached an average of 1.37s.
The Business Service sector is in the third position this month, as it managed to achieve a score of 70.54 and an average speed of 1.27s. This is a massive improvement for the Business service sector both in average score, which last month was only 68.81, as well as their speed, which in March was 1.39s.
Top 3 Insights for June 2021
We have seen many changes in the overall scores, speeds, and performance of all top 100 Danish websites in the past month, not just the top 3 performers. And this might have something to do with Google’s new Web Core Vitals, which focuses heavily on a better user experience, not just through speed, but also mobile responsiveness, and efficiently served content.
Web Core Vitals has already been integrated as a metric in Google’s official website checker, PageSpeed Insights, whose APIs we are also using for our tool and will continue to impact the ranks of those websites that don’t, can’t, or won’t keep up.
So once more, we will be focusing on the average scores of the top 100 Danish websites, as well as the average loading speeds within the entire market. But we will move away from the SSL certificates as we already recorded a perfect 100% score last month.
Let’s take a look at the mobile compatibility scores of the Danish market instead. Are they catering to their mobile users or are they missing out?
1.The average score for the top 100 Danish websites is 68.66 – high, but still easily achievable
This is almost the same average score as seen in the last few months, which is interesting because there actually have been changes in overall scores – both positive and negatives. One example is SAS, which increased from 71 to 83 within three months.
However, others like Telenor, for example, have dropped from 83 to 66 within the last few months that might balance the score a bit. The key takeaway here is that the market is incredibly dynamic, and some, like SAS, will continue to improve, while others like Telenor will not.
Of course, there can be a lot of reasons behind this change. One that comes to mind is that Telenor focused more on their Technology Tech Trends in 2021, instead of their website, they have indeed published some big news the last couple of months.
Another point might be that their priorities are a bit more complex, and the changes they need might take more than one month. In which case, we will have to wait at least one or two more months to see any changes.
In other words, keep in mind that these scores are affected by a plethora of algorithms, not just the new Web Core Vitals, and each contributes in its own way. So before you start blindingly optimizing left and right, do a full website analysis and see what are the most important parts you need to change on your platform.
Also, you might want to talk to an expert in the technology you use. Be it a freelancer or an agency, a specialist will know how accurate the tests are, how to improve what you can improve, and better yet, they can also provide extra advice.
2.Loading times went down to 1.18s in June from 1.30s in March – You can beat that with the right optimization plan
In the last few months, we have seen improvements in the Danish websites’ loading speeds and this month is no exception; in June the average loading speed was 1.18s. This might be explained by changes in the speeds of companies like Hungry.dk, which increased from an average of 1.03s in January to 0.16s this month.
Berlingske is in the same situation, as their loading speed went from 1.08s in March to 0.33s this month. The causes of this increasing trend are unclear, as it can be affected by a plethora of factors, including updating apps, better consumer knowledge, and so on. But, the key takeaway from this section is that you can’t always rely on your loading speed to rank you.
Yes, optimizing your page speed is one of the most important steps towards getting a high website score, but speed is not a fixed measurement, so also focus on other areas such as mobile compatibility.
3.Overall mobile compatibility scores in June is 82.22% – Not bad, but not perfect
Did you know that over 50% of the total Internet traffic comes from mobile users? This basically means that a non-optimized website actually risks losing half of its potential monthly traffic, simply because it was not properly optimized for mobile.
Also, did you know that Google ranks websites based on the mobile version of that platform?
Basically, when crawlers are deployed, they actually ignore the desktop version until they have crawled the mobile one. Moreover, when they do finally get to the desktop version, they do not go there to rank the website further, but instead, they crawl the desktop version for updates and to compare content and make sure that both versions of the website show the same information.
In case a website is not providing the same information on both versions, the crawlers mark it as an error, affecting your rank. In other words, if a page on the desktop version does not match or exist on mobile, it will not rank. It’s as simple as that. This is why it is crucial for us to ensure our platforms are mobile compatible, mobile responsive, and most of all, mobile-friendly.
Interestingly enough, it seems like the Danish market not only understands the importance of a mobile-friendly website, but they are also working hard at giving their users a great experience. As a result, the average mobile compatibility score for the Danish market in June 2021 is 82.22. This is a good achievement, but there is still space for improvement.
For example, one website on our list which surprisingly is within the Media sector only scored a mere 20% on the mobile compatibility score. Considering that so many of us get our news and social media updates on our phones and tablets, it is quite astonishing to see a result like it.
Nevertheless, it is real, and whatever their reasons are, the website in this case should probably consider fixing this score. However, as pointed out before, each website owner knows their market better than anyone and maybe, just maybe, their priorities are focused elsewhere.
That said, thank you for joining us on another insightful and enlightening adventure, and if you’d like to receive the full report, simply click the button below, add your email and we will send the full report in a second!