We are back with another fully updated Top 100 Most Popular Danish Websites review, with a focus on how these companies performed online during January 2021. Through this report, you will gain insights into the best of the best within the Danish market, and how they are managing their digital platforms.
Using reports generated through our web analysis tool, we look once more at each site’s overall score, loading speed, GDPR compliance, if they have an SSL Certificate, and more. Our aim is to give you the competitive edge that you need in order to compete with the best within the Danish market.
And don’t forget, every month we will update our reports, noting any changes in our results, and keeping you on top of your competition at all times.
Also, for your convenience, we cherry-picked the most important metrics with a direct impact on both user experience and website ranking, as well as the best performers, and the best performing industries.
So, sit back, relax, and enjoy!
Key take-aways in January
Top 3 Most Popular Danish Websites
In January 2021, Nordea Bank came on the first position, followed by a tie between CMSimple.dk and Kristeligt Dagblad for second and third place.
That’s right, Nordea Bank takes the first position, with a score of 86, and an acceptable loading speed of 0.53s. But we have a tie, so using speed as a tiebreaker, CMSimple.dk takes second place this month, with a score of 83 and load time of 0.48s while Kristeligt Dagblad clinches third place with the same score of 83 and a load time of 1.55.
This is an interesting shift, as in December 2020 we saw Google.dk take the first position with a score of 83, followed by Kristeligt Dagblad in second place and CMSimple.dk in third place. Looks like our second and third contenders did the old “switcharoo”.
But what happened to Google.dk you ask? Well, in January 2021, things took a nosedive for Google.dk with a score of 77 is out of the top-three league. However, Google.dk registered a superb load time of 0.19 seconds which is an improvement from 0.21 seconds in December 2020. The only contender that beat Google.dk when it comes to speed is Hungry.dk with a loading time of 0.15 seconds.
Speaking of pagespeed insights, in December 2020, Kristeligt Dagblad recorded a load time of 1.38s. But, this month their speed lagged a bit to 1.55s loading time, though they have maintained their score of 83 which placed in the third position.
So this month, in the second place, we have CMSimple.dk, the homepage of an open-source database-less content management system. They scored 83 overall in our report, an improvement from an 80 score in December 2020 with an impressive loading speed of 0.48 seconds though a little bit slower than its December speed of 0.41 seconds.
Being a CMS provider, the website is almost expected to perform above average, But surprisingly, CMSimple.dk still does not have an SSL certificate nor does it have a cookie consent notification which is odd, seeing that the system they provide focuses on user experience and simplicity.
Top 3 Sectors
In January 2021 the top score was Technology with a 74.50 score. In second place is Finance with 70.20 while the third position is a tie between Retailing and Business services with a 69.88 score.
Retailing has been dethroned from the first position it previously held two consecutive times (in November and December 2020) and now (January 2021) relegated to tying for the third position with Business services.
But Retailing is safe in the third position this month, as it managed to achieve an average speed of 0.77s, compared to its “competition” – the Business Services sector – that only recorded an average of 1.30s.
Finance makes a comeback and takes second place with a score of 70.20 after veering off from the top three sectors list in December 2020. And, Technology which is in the first position has continued to improve in its score to 74.50 up from 68 in December 2020.
Top 2 Insights for January 2021
We have seen many changes in the overall scores, speeds, and performance of all top 100 Danish websites in the past month, not just the top 3 performers. And this might have something to do with Google’s new Web Core Vitals, which focuses heavily on a better user experience through speed, mobile responsiveness, and efficiently served content.
Web Core Vitals has already been integrated as a metric in Google’s official website checker, PageSpeed Insights, whose APIs we are also using for our tool and will continue to impact the ranks of those websites that don’t, can’t, or won’t keep up.
So once more, we will be focusing on the average scores of the top 100 Danish websites, as well as the average loading speeds within the entire market. Moreover, last month we looked at how many of the 100 most popular Danish websites have an SSL certificate. So, this month we will take a look and see if there are any changes for the better.
Will we finally have a perfect 100% score as we did last month? Read on and find out.
1. The average score for the top 100 Danish websites in January 2021 is 67.33 – A bit lower than the 68.44 average scores recorded in December 2020.
Pointing at Google’s algorithm changes, we already see a slight downfall in the overall scores. In December 2020, the average score was 68.44. But, in January 2021 the average score within the top 100 Danish websites was lowered by almost 1.11 point to 67.33.
The question now is, will this become a trend or will the 100 most popular Danish websites get up, dust themselves off and regain the high score they once held? We can only wait and see.
Also, keep in mind that these scores are affected by a plethora of algorithms, not just the new Web Core Vitals, and each contributes in its own way. So before you start blindingly optimizing left and right, do a full website analysis and see what are the most important parts you need to change on your platform. Also, you might want to talk to an expert in the technology you use.
Be it a freelancer or an agency, a specialist will know how accurate the tests are, how to improve what you can improve, and better yet, they can also provide extra advice.
2. Loading times in January 2021 are 1.13 seconds – a bit better than the 1.26 seconds recorded in December 2020, but still achievable
Once again, we see a slight improvement in the average loading time within the top 100 Danish websites in January 2021, which is now at 1.13 seconds. Better than the 1.26 seconds recorded in December 2020, but not by much.
Seeing that loading speeds can be affected by everything from the page size or the technology used on a website to how the servers are set up or how much traffic the platform registered at any given time, we can safely say that this shift is really too small to count.
3. A whooping of 99.9% of Danish websites have an SSL Certificate!
In January 2021, we took another look a the SSL Certificate situation within the Danish market, after last month we saw, to our surprise that only 98% of the top 100 most popular Danish websites actually have one.
So, this month we were once again taken by surprise (a pleasant surprise this time) when we saw that alsmost all of the websites lacking an SSL last month now have one. The one exception we found as CMSimple, however, seeing that only one of their subdomains is missing the SSL, we will blame that on technical errors.
So, as theorized last month, for some of the websites on our list it could have very well been bad timing, and their certificate expired, in which case it’s good to see they quickly rectified the situation and now their user data is once more secure.
Speaking of which, as a quick reminder, SSLs should be implemented because our users’ security is important, and their data needs to be protected. Or at least do it because it’s an affordable way to get the nice security trust seal next to your URL and because Google demands it.
So, even if you don’t care about your users’ data, which we are pretty sure is not the case, SSLs help you gain user trust and loyalty and turn them into recurring users. These certificates also weigh heavily in Google’s algorithms and will have a significant impact on your ranking.
Moreover, the basic SSLs are very affordable, it won’t cost you an arm and a leg to enable them and your user will thank you for it.
That said, thank you for joining us on another insightful and enlightening adventure, and if you’d like to receive the full report, simply click the button below, add your email and we will send the full report in a jiffy!
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