Welcome back to the updated Top 100 Most Popular Danish Websites review, which focuses on how these companies performed online during February 2021. In this report, we will bring you the latest scores, speeds and more. But more importantly, we will take a look at how these websites progressed compared t Janyary 2021.
Using reports generated through our web analysis tool, we look once more at each site’s overall score, loading speed, GDPR compliance, if they have an SSL Certificate, and more. Our aim is to give you the competitive edge that you need in order to compete with the best within the Danish market.
And don’t forget, every month we will update our reports, noting any changes in our results, and keeping you on top of your competition at all times.
Also, for your convenience, we cherry-picked the most important metrics with a direct impact on both user experience and website ranking, as well as the best performers, and the best performing industries.
So, sit back, relax, and enjoy!
Key take-aways in February
Top 3 Most Popular Danish Websites
In January 2021 we saw Nordea Bank come on the first position, followed by a tie between CMSimple.dk and Kristeligt Dagblad for second and third place. But in an unexpected turn of events, this month’s top 3 websites list is completely different.
This month, the one that takes first place is Telenor, from within the Telecommunications sector. Telenor scored 83 on our rank but recorded a surprisingly high loading speed of 2.05s. On the other hand, Sydbank, which took second with an identical score of 83, registered an even worse loading speed of 3.60s.
However, in spite of the high loading speeds, both Telenor and Sydbank saw an increase in their scores. For Sydbank it was only a slight boost, from 80 to 83, but Telenor jumped an impressive way from 68 points in January to this month’s 83. Whatever they did to optimize their site clearly worked!
Last but not least, in third place, we have Ageras, a consultancy agency providing accounting and legal services. Both in January and February Ageras has recorded a great score of 80, and a decent loading speed of 1.4 – 1.45s.
Speaking of page speeds and loading times, it is worth noting that Sydbank is the third slowest website on the entire top 100 danish websites list, only surpassed by JobNet with 5s, and BankNordik with 5.09s. Also, seeing two financial entities withing the worst performers by speed is quite an interesting fact as well.
So if you are in the financial sector, you have all the chances in the world to compete, if this is your threshold. But before we draw any conclusions, let’s actually take a look into how each sector performed in February.
Top 3 Sectors
In January 2021 the top score was registered by Technology with 74.50, but that dropped a bit in February to only 74. This industry has also achieved an impressive average loading speed of 0.41s and an 80% mobile compatibility score.
Ironically, Technology is not usually within this top 3 sectors list in our reports, however, this stands to show once again that Denmark is a progressive market focused on technology and user experience. At least in some sectors.
In second place we had Finance with 70.20 last month, but this month the second place was taken by the Telecommunications sector with 71.33. However, despite their awesome score, the Telecommunications sector does not fare as well in the speed department, as it only reached an average of 1.66s.
Retailing is still safe in the third position this month a well, as it managed to achieve a score of 70.50 and an average speed of 0.90s. This is an improvement for Retailing both in their score, which last month was only 68.5, as well as their speed which in January was 0.96s.
Top 3 Insights for February 2021
We have seen many changes in the overall scores, speeds, and performance of all top 100 Danish websites in the past month, not just the top 3 performers. And this might have something to do with Google’s new Web Core Vitals, which focuses heavily on a better user experience, not just through speed, but also mobile responsiveness, and efficiently served content.
Web Core Vitals has already been integrated as a metric in Google’s official website checker, PageSpeed Insights, whose APIs we are also using for our tool and will continue to impact the ranks of those websites that don’t, can’t, or won’t keep up.
So once more, we will be focusing on the average scores of the top 100 Danish websites, as well as the average loading speeds within the entire market. But we will move away from the SSL certificates as we already recorded a perfect 100% score last month.
So instead we will take a look at the mobile compatibility scores of the Danish market. Are they catering to their mobile users or are they missing out?
1. The average score for the top 100 Danish websites remains 67.33 – high, but still easily achievable
This is the first time we see the same exact score two months in a row, which is interesting because we have seen shifts in overall scores – both positive and negatives. One example is Telenor, which jumped from 68 to 83 within just one month.
However, others like Nordea Bank, for example, have dropped from 86 to 77 within the last month, balancing the score. The key takeaway here is that the market is incredibly dynamic, and some, like Telenor, will continue to improve, while others like Nordea will not.
Of course, there can be many reasons behind this shift. One that comes to mind is that Nordea focused more on their mobile app, instead of their website, which has indeed published some big updates this month.
Another point might be that their priorities are a bit more complex, and the changes they need might take more than one month. In which case, we will have to wait at least one or two more months to see any changes.
In other words, keep in mind that these scores are affected by a plethora of algorithms, not just the new Web Core Vitals, and each contributes in its own way. So before you start blindingly optimizing left and right, do a full website analysis and see what are the most important parts you need to change on your platform.
Also, you might want to talk to an expert in the technology you use. Be it a freelancer or an agency, a specialist will know how accurate the tests are, how to improve what you can improve, and better yet, they can also provide extra advice.
2. Loading times went down to 1.30s in February from 1.23s in February – You can beat that with the right optimization plan
Where we saw improvements in the Danish websites’ loading speeds for the last two months, this month, the average loading speed was 1.30s. This might be explained by huge shifts in the speeds of companies like BankNorik which fell from an average of 1.33s in January to 5.09s this month.
JobNet is in the same situation, as their loading speed went from a flat 1s last month to a – also flat – 5s this month. The causes of this sluggish trend are unclear, as it can be affected by a plethora of factors, including huge traffic, server issues, and so on. But, the key takeaway from this section is that you can’t always rely on your loading speed to rank you.
Yes, optimizing your page speed is one of the most important steps towards getting a high website score, but speed is not a fixed measurement, so also focus on other areas such as mobile compatibility.
3. Overall mobile compatibility scores in February is 81.80% – Not bad, but not perfect
Did you know that over 50% of the total internet traffic comes from mobile users? This basically means that a non-optimized website actually risks losing half of its potential monthly traffic, simply because it was not properly optimized for mobile.
Also, did you know that Google ranks websites based on the mobile version of that platform?
Basically, when crawlers are deployed, they actually ignore the desktop version until they have crawled the mobile one. Moreover, when they do finally get to the desktop version, they do not go there to rank the website further, but instead, they crawl the desktop version for updates and to compare content and make sure that both versions of the website show the same information.
In case a website is not providing the same information on both versions, the crawlers mark it as an error, affecting your rank. Simply put, if a page on the desktop version does not match or exist on mobile, it will not rank. As simple as that. And this is why it is crucial for us to ensure our platforms are mobile compatible, mobile responsive, and most of all, mobile friendly.
Interestingly enough, it seems like the Danish market not only understands the importance of a mobile-friendly website, but they are also working hard at giving their users a great experience. As a result, the average mobile compatibility score for the Danish market in February 2021 is 81.80. This is a great achievement, but there is still space for improvement.
For example, one website on our list which surprisingly is within the Media sector only scored a mere 20% on the mobile compatibility score. Considering that so many of us get our news and social media updates on our phones and tablets, it is quite astonishing to see a result like it.
Nevertheless, it is real, and whatever their reasons are, the website in this case should probably consider fixing this score. However, as pointed out before, each website owner knows their market better than anyone, and maybe, just maybe, their priorities are focused elsewhere.
That said, thank you for joining us on another insightful and enlightening adventure, and if you’d like to receive the full report, simply click the button below, add your email and we will send the full report in a jiffy!