In this report, we take a look at the largest most prolific companies out there. Presenting, the Fortune 500 websites review and their digital performance. More specifically, we look at how the websites of the most recognized companies in the world are performing online.
Every month we will update this report with an overview of the performance results of each website, what their score is, and how it changed compared to last month.
Also, using the reports generated by our website analysis tool, we calculate key factors that affect user experience and directly impact online performance, such as average page loading time and mobile compatibility scores.
Key take-aways in December
Top 3 Fortune 500 Websites
Wells Fargo takes the lead with a score of 87. The website has also recorded a perfect score of 100% in Mobile compatibility and an impressive loading time of 0.48s. While this is not necessarily the fastest loading website amongst Fortune 500 companies, it’s worth noting that it is much faster than the recommended page speed below 2 seconds, according to Google.
What is also interesting to note is that the best performer – Wells Fargo – falls in the financial sector category, and not the technology or retail sector as one might expect.
Tying for second and third place is Bosch Group and Continental USA with an equal score of 84. Both Bosch and Continental fall in the motor vehicle and parts sector, and scored a tie in mobile compatibility with 80/100.
However, the recorded loading times seem to break the tie and award Continental with the silver medal after registering a 0.61s loading speed, compared with Bosch’s 0.97s.
Top 3 Sectors
Although the best performing websites on our list fall under the Finance, and the Motor Vehicle & Parts sectors, these are not the overall top-performing sectors. Our data shows that the top performers are actually the Media sector with an average score of 67, followed by Health Care with 66.5 and the Household Products sector with 64. Surprisingly, the Technology sector is not in the top 3, with an average score of 63.
Top 3 Insights
While the scores are calculated based on multiple variables, some are more important than others. Hence, if you are looking to improve your online performance, there are a couple of things that stand out and should be prioritized for you to get ahead of your competition:
1. Scores are surprisingly low – only 62 – we all have a shot at winning
Just to set the bar and align your own expectations, this Fortune 500 report shows that the overall average score among the Fortune 500 companies is only 62! This was both surprising to the team, and an uplifting message to website owners around the world. It means that we all have a shot, even when competing with the big guys.
Two of the most influential such indicators are of course loading time and mobile compatibility. However, what is important to remember is that this is not only because there two have the most impact on user perception of a website, but also because other factors affect them, which, in turn, helps us understand where a website might need improving.
2. Loading times are surprisingly long – a whopping 1.33s – it’s not impossible to compete on speed
Based on our results, the average loading time within Fortune 500 companies is 1.33s, which is still under the 2s recommended by Google for websites, but not too far under. This means that a website owner has a pretty good chance at beating Fortune 500 companies working in their sector on speed.
That said, 1.33s is still quite an impressive score, considering how many factors come into play when calculating the loading times of a web page. Just to name a few, loading times depend on page speed – both on mobile and desktop devices, page size, text to HTML ratio, server location, media and media optimization, dependencies and third-party services, and so many more others.
It is important to note that several companies within the list registered an incredible loading time much lower than 1s and all the way down to 0.01s! However, the average was dragged down by others with loading speeds as high as 24.5 seconds.
3. Mobile compatibility is quite bad – a low 37% score – if you are mobile-first you can win
The average mobile compatibility score within the Fortune Top 500 websites according to our report is 37%. In a world that is increasingly powered by mobile devices, the average score for mobile compatibility is surprisingly low. However, keep in mind that many companies focus on attracting mobile users to their independent mobile applications rather than their websites.
This means that some of those companies within the report that registered a score of 0 out of the possible 100 might not have forgotten to optimize their website. It simply was irrelevant to them. Another reason could be that their target group prefers using the desktop, hence their optimization efforts went into that version of the website instead.
With these top 3 insights, we present a preview of Fortune 500 list. To get the full report, simply click the button and enter your email and we will send the full report shortly after.
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