Now that we’ve made it to 2021, Happy New Year!
In this report, we take a look at the largest most prolific companies out there. Presenting, the Fortune 500 websites review and their digital performance. More specifically, we look at how the websites of the most recognized companies in the world are performing online.
Every month we will update this report with an overview of the performance results of each website, what their new score is, and how it changed compared to last month.
Also, using the reports generated by our website analysis tool, we calculate key factors that affect user experience and directly impact online performance, such as average page loading time and mobile compatibility scores.
Key take-aways in January
Top 3 Fortune 500 Websites
The top three performing websites amongst Fortune 500 companies are Wells Fargo, Merck, and Continental USA.
Wells Fargo takes the lead once again, with a score of 91, compared to last month’s 87. The website has also recorded a perfect score of 100% in Mobile compatibility and an impressive loading time of 0.41s.
While this is not necessarily the fastest loading website amongst Fortune 500 companies, it’s worth noting that it is much faster than the recommended page speed below 2 seconds, according to Google.
In the second place, we now have Merck, coming from the Health Care industry, with a score of 85, overtaking the third-place contenders Bosch Group from Motor Vehicles, Eagle from Energy, and Continental USA, also from Motor Vehicles with just one point.
Speaking of third-place contenders, we now have three companies fighting for the title, however, as always, we break the tie by looking at their page speed. In this case, all three contenders scored an overall score of 85, however, Bosch Group only registered an average page speed of 0.96 and Eagle registered 0.77s.
This allowed Continental USA to stay in the top three another month, as it registered a slightly faster speed of 0.75s. Not that big of a difference, but enough to win the race.
Top 3 Sectors
Although the best performing websites on our list fall under the Finance, Health Care, and the Motor Vehicle & Parts sectors, these are not the overall top-performing sectors.
Our data shows that the top performer is actually Media, which took the lead with an overall score of 70.33 and an average loading speed time of 0.63s. Next up is the Household Products sector with an average score of 70.33, but a slightly higher loading time of 0.72s, closely followed by the Health Care sector with an impressive score of 70.21. and a loading speed time of 0.62s. Surprisingly, the Technology sector is not in the top 3 sectors, with an average score of 67.86.
Top 3 Insights
While the scores are calculated based on multiple variables, some are more important than others. Hence, if you are looking to improve your online performance, there are a couple of things that stand out and should be prioritized for you to get ahead of your competition:
1. Scores are surprisingly low – only 64.60 – we all stand a chance!
Just to set the bar and align your own expectations, this Fortune 500 report shows that the overall average score among the Fortune 500 companies is only 64.60! This was both surprising to the team, and an uplifting message to website owners around the world. It means that we all have a shot at winning, even when competing with the big guys.
Two of the most influential such indicators are of course loading time and mobile compatibility. However, what is important to remember is that this is not only because there two have the most impact on user perception of a website, but also because other factors affect them, which, in turn, helps us understand where a website might need improving.
2. Loading times have gone down to an average score of 0.89s – not too shabby
Based on our results, the average loading time within Fortune 500 companies is 0.89s, which is well under the 2s recommended by Google for websites. However, this should not deter you. A website owner still has a pretty good chance at beating Fortune 500 companies working in their sector on speed.
Truthfully, 0.89s is quite an impressive score, considering how many factors come into play when calculating the loading times of a web page. Just to name a few, loading times depend on page speed – both on mobile and desktop devices, page size, text to HTML ratio, server location, media and media optimization, dependencies and third-party services, and so many more others.
It is important to note that several companies within the list registered an incredible loading time much lower than 1s and all the way down to 0.01s! However, the average was dragged down by others with loading speeds as high as 5.48 seconds.
3. Most websites use multiple languages – a high 72.4% – if you follow their example and use multiple languages, you can win
According to our report, the average amount of websites within the Fortune Top 500 that use multiple languages is 72.4%. In a world that is increasingly international, the number of websites that use multiple languages is not as high as expected. However, keep in mind that many companies place all their focus on attracting mobile users to their independent mobile applications (which tend to use multiple languages) rather than the websites themselves.
This means that some of those companies within the report that do not use multiple languages might be currently working on doing so. Another reason could be that their target group simply speak just one language, making it unecessary to offer any other languages.
With these top 3 insights, we present a preview of Fortune 500 list. To get the full report, simply click the button and enter your email and we will send the full report shortly after.
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