Today websites can say a lot about the company. That’s why having a functional and user-friendly website has become more than a trend – now it’s a necessity. In addition, the pandemic has shown that what was once an option now became an essence nearly in all the industries.
Thankfully, Wiredelta is back with yet another refreshed report of the 100 most popular Indian websites, this time focusing on their rating in June 2021.
Are you curious to know what are these reports? In case you are new here, here’s a short recap – each month we create 6 reports from the world’s largest markets, including the UK market, the Danish market, the global market, and the Fortune 500 websites where we analyze their performance online and their monthly progression.
How do we assess them?
We use Wiredelta’s website checker to perform a website speed test, score mobile compatibility, and determine other crucial factors that affect a website’s score. Our website checker app is also a great tool to even test your competitor’s websites.
In this article, we will present you with the most popular Indian websites and what matters the most to the users, as well as some general insights that might surprise you.
Key take-aways in June
Top 3 Indian Websites
In the last report, the top 3 Indian websites that earned the highest ranking were NMK, Indeed, and Vodafone. Great enough – statistics have changed a bit, but the top 3 Indian websites stayed the same. Except, with a few numeral changes and we would like to show you how they changed!
The top performer out of three is Vodafone and is the best performing Indian website in June 2021 with an overall score of 85! And this is 2 points higher than in the previous report. Vodafone has registered a great loading speed of 0.79s!
In second place this month we have NMK from Business Services took third place in our rankings. It is positioned with a score of 83 and a loading speed of 0.11s.
And finally, in the third place, we have Indeed, which provides Business Services as well! Indeed is the third-best performing Indian website on our list with a score of 83 and 0.61s loading speed.
Considering that Google recommends a loading speed of under 1s for mobile and not more than 2s for desktop, all three of these sites are quite well off. However, keep in mind that there are many factors that go into determining loading speeds, so even if your website is not quite as fast, you still have a chance to compete, as the overall score is still manageable through other means.
Nevertheless, both Vodafone and Indeed have seen improvements since their previous scores. Vodafone has lifted the score up from 83 to 85. Indeed has slightly improved the load speed from 0.8s to 0.61s. So the lesson is, work on optimizing your website every single month if you want to stand that chance.
Top 3 Sectors
It’s time to look at which industries happen to be the most competitive and the best examples to follow in terms of the high rankability of a website.
Last time we saw Apparel take first place, followed closely by Telecommunication, while Technology, took the bronze. Things have not changed that much this time, except Transportation, which has been exchanged with Telecommunication.
However, Apparel registered a score of 72.50 in June. Moreover, we do see an improvement in the average speed from 0.75s to 0.45s. With such impressive scores, the Apparel sector is positioning itself first on the list this month!
Let’s take a look at the second place. Telecommunication also saw a slight score drop from almost 70.33 to 70 this month while its average loading speed went from 2.17s to 2.13s this month. Once more we observe a slight but positive shift in the loading speed score, but a negative one in speeds is that it’s over 1s, which makes us think that maybe Indian websites don’t focus as much on page loading speed?
Finally, the Technology industry appears as the third most successful one once more, with a better loading time than Technology. However, here we see the positive shift – the loading speed, which was 1.47s is now 1.42s and their previous score of 66.20 rose to 68.33!
Top 3 Insights in Indian Websites Review
In addition to the best performing websites and industries, we do want to share more with you to improve your chances if you are or planning to compete in the Indian market’s digital world.
So let’s take a step back and look at the bigger picture, the total average of the best website in India which will paint you a clear picture of what is considered a high-quality website for this market specifically, and what your business should aim for to join their ranks.
After all, there’s no need to reinvent a wheel, when Google’s expectations for high-quality websites are very clear.
1. Average Website Score in India in June is 62.94, slightly higher than the previous score of 62.58 – a realistic and achievable result for everyone
The average website score defines the standard of the most popular Indian websites and it’s a great implication of what could be the starting point to have a website that would be just as successful.
Luckily, we have great news for you!
From all of our reports, it seems that the Indian market is by far the least competitive. In fact, only Fortune 500 scored are anywhere near the Indian website scores of 62.94, whereas the global market for example registered an average score of 70.46, the UK market reached a score of 70.94, and the German and Danish markets reached similar scores of 69.23 and 68.66 respectively.
This essentially means that the competition for high-ranking websites is the least concentrated in India increasing your chances not only to appear as one of the best websites in the future but defeating the general competition of websites with low-ranking too.
In order to achieve a higher average website score, remember to optimize your website by making loading time faster, mobile-friendly, and of course by getting the SSL certificate. You can check this and other criteria that improve your website’s score on the previously mentioned Wiredelta’s website checker.
2. Average Load Time in India decreased in June from 1.53s to 1.46s – surely, you can do better and surpass the top companies!
Remember the rule of thumb that website visitors won’t wait for a website to load for more than 2-3 seconds?
It appears that despite being the 100 most popular Indian websites, their average load time is not the greatest still, but it is improving. To be more precise, the average loading speed in June is 1.46s, which is an improvement from last time’s 1.53s but still not quite up there with the rest of the markets we analyzed.
There is actually quite a gap compared to f.ex. the global market and the UK market, where the average speed is 0.88s in June or the Danish and German markets who recorded an approximate 1.28s-1.30s average loading speed.
Is it possible that we found a shared weakness of the most popular Indian websites?
While every website is different, the average load time does imply that your website could take advantage of the current situation by making the loading time one of the top priorities and surpassing the websites that haven’t done the same.
In fact, here are some of the things that you could look into to improve your website’s speed: find out if the location of your servers is close to your users where your most traffic comes from. Also, don’t leave out mobile device speed optimization, check and optimize the size and speed of your page.
Another fact worth mentioning is the Apparel industry is not only the website with the highest average website score but the fastest average load time too, which is 0.45s. Accordingly, it’s realistic to assume that a website’s loading time makes a huge difference to the overall ranking.
Finally, if your company is in the industry of, for example, Telecommunications or Technology now is your chance to act and win over their visitors, as the average loading time of all of them is more than 2 seconds, except of course – Apparel.
3. More than 7% of the most popular Indian websites don’t have the SSL Certificate
While the majority of the top 100 Indian websites ensured the security of their website and their customer’s information, it’s surprising to see that more than 7% of them haven’t done the same.
Nowadays the SSL certificate is needed more than ever for a few reasons, probably the most important being the fact that if it isn’t encrypted, anyone between the website visitor and the server can “interrupt” and collect sensitive information like usernames and passwords, credit card information, and other.
This makes your website an easy target for unethical hackers and identity thieves and as much as they can use the private data from your website’s visitors, the same can be done with the information from your website.
Moreover, not having the SSL Certificate can make your website appear unreliable and not secure to browse, as the visitors are warned by their browsers, which most of the time drives people away from the website.
We hope that you found this report useful and most importantly – interesting. We believe such insights can drive value for your business! Also, there is much more that you can learn in the full report by clicking the button below and adding your email. It’s a present from all of us at Wiredelta and it’s free!