Every company wants to be the best in its sector and market and with the help of our Complete Review of Danish Websites, you will gain insights into the best of the best within the Danish market, and how they are performing within the digital realm.
More precisely, we will take a deep dive into their digital performance – overall score according to our web analysis tool, loading speed, GDPR compliance, and more. This way, you will know exactly how much of a chance you have when competing with the best within the Danish market.
Then, every month we will freshen up our data reviewing any changes in the results, and keeping you updated at all times.
But it gets better. For your convenience, we broke down the reports generated by our website analysis tool and extracted the key metrics with a direct impact on user experience and online performance, such as average page loading time.
Key take-aways in November
Top 3 Danish Websites
In the first place, we have Nordea Bank, with a score of 79 and an impressive loading speed or 0.8s. When you think you can’t improve your score or your speed anymore, take Nordea as an example.
Their loading speed is less than half the 2 seconds, recommended by Google for desktop, and – even better – quite away under the 1 second loading time recommended for mobile devices.
Even more interestingly, as proof that competition is fierce in the Danish market, both the contenders for second place and third place also scored 79, according to our algorithms.
However, the tiebreaker, as it usually happens, was the loading time. As a result, in the second place, with a close loading time of 0.97s loading time is Alletiders Bogebog followed by Kristeligt Dagblad with 1.66s
What is interesting, however, is that once again, a company within Finance takes the lead, as we have also seen in our Fortune 500 website review for November, compared with our Global website review where DuckDuck Go within Technology took the lead.
Top 3 Sectors
Also similar to the results in our Fortune 500 report for November and the Global websites review report, the leading sector is not the same as the leading website. This goes to show that only because one competitor is thriving, the rest of the industry might lag behind, giving you a real chance at successful market penetration.
So, in this situation, the lead goes to Retailing with an average score of 68.8 and an average speed of 1.28s.
In second place we have Telecommunication, with a score of 67.9 and an average loading speed of 1.25s. And finally, on third, we have the Finance sector with a score of 67.10 and an average speed of 1.94.
Once more, the Technology sector does not make the top 3, scoring only a 64.5 average with a median loading speed of 1.56s, way above the top three sectors.
Top 3 Insights
Now that we know who is the best of the best within Denmark’s top 100 websites, the question that stands out is do we have a chance of competing with them? And the answer we’ve found is yes, by focusing on one thing, and one thing only – user experience.
In other words, it is not enough to have a mobile compatible website and a good SEO strategy anymore. You need to be fast and you need your users to stay on your site.
So, for this report, we are focusing on the average score, but also two influential factors affecting the bounce rate – loading time, and GDPR Compliance via Cookie consent:
1. The average score for the top 100 Danish websites is 66 – we can surely compete with that!
Whenever we even think about competing with another company, we need a form of measuring their success so we can compare our progress to it, which is the average score.
In this case, you will be happy to know that the average website score within the top 100 Danish websites is only 66! This is a little higher than the Fortune 500 results but not as high as the Global websites report results. On the bright side, these scores are all easily achievable and with the proper optimization, they can be surpassed.
However, keep in mind that there are many factors influencing this score, such as mobile compatibility and mobile-friendliness, page size, and page speed, etc.
So, two important factors that affect your users’ experience directly and indirectly as well as affect your website score are loading speed and GDPR compliance.
2. Loading times are in between Fortune 500 and Global results – an average of 1.32s – with a bit of optimization we can beat that
Our research shows that the average loading time within the top 100 Danish websites is 1.32s, very close to the results we got for Fortune 500 which was 1.33s, but slower than global results which were a mere 1.16s.
So, the good news we can take from this is that, although this is still under the 2s recommended by Google for websites, it’s not that far under. Meaning that with a bit of work here and there a developer could differently help improve your speed and beat that.
But remember that loading times are affected by the page size and page speed – both on mobile and desktop devices, text to HTML ratio, where your servers are located or how close are they to your users, and so on.
3. Cookies Consent and GDPR Compliance is on par.
Since Denmark is part of the European Union, it has to abide by specific laws regarding user data and data collecting consent. Among these rules are included the Cookie consent or the Cookie data collection notification.
For readers outside the EU, this little notification is a simple popup, informing us, the visitors of websites operating inside the EU, that some of our data is collected.
Unlike direct data collection, when a user f.ex. creates a user account and deliberately and personally provides companies with personal data like emails, phone numbers, first and last name, etc. Cookies data is a bit less specific.
They track and store information about our behavior – search histories, interests, viewed products, shopping carts, etc. All of this information is stored in the browser, not in a private database, which means that the user also has control over it and can remove this information at any given time, through the browser’s settings.
However, since this is still personal information that websites collect, starting in 2016 GDRP demands that all websites operating inside the EU inform users and give them a choice. Hence, Cookies notifications.
Not surprisingly, all of Denmark’s Top 100 Companies collect cookies. And, the good news for their users is that they are also GDPR compliant as they all show a Cookie consent notification.
We have collected these 3 insights and many more in our Denmark Top 100 Companies full website review. So, if you’d like to receive the full report, simply click the button below, add your email and we will send the full report shortly after!