Let’s talk about mobile apps! In particular, UX for mobile apps in 2019.
We’ve already introduced mobile development, how it works and what’s important to know when building mobile apps. If you are more interested, you can check out the entire collection of articles in our Mobile category.
Mobile phones have started to run the world, more so than laptops or tablets. In 2018, 52.2% of all website traffic worldwide was generated through mobile phones. This is a turn of events within just a decade since the first iPhone came out in 2007. And why not use mobile when it makes everything easier, right?
But now, let’s look at how mobile developers create great UX. Mobile apps should be easy to use and operate, while navigation and interaction should be clear and intuitive. So, what are the top trends in 2019 to create a great user experience?
One of the basic, but very important elements in UX is navigation. Mobile apps with simple navigation offer easy and fast usage. Users have no problem with the app’s orientation and it doesn’t take a lot of time to take actions.
Nowadays, designers are more likely to use Bottom navigation. This is due to the fact that 49% of the time we use thumbs to interact with handheld devices. Therefore, a Tab bar with buttons is placed at the bottom. Content is oriented on the top area that the navigation doesn’t take a lot of space. Bottom navigation bars make it easy for users to explore and switch between top-level views in a single tap. A suggestion is to use it when an application has three to five top-level destinations.
A well-designed menu can significantly speed up the process of achieving goals and satisfying users’ needs for great user experience. There are different menu options, such as side menus and header menus. One of the menu features is it’s interaction and different performance of appearance, like drop-down menus or sliding menus, etc. For example, the side menu is a useful tool to distinguish content between different categories.
Call to action (CTA) buttons play a crucial role within UX. They are colorful, but more importantly – they work! CTA should be eye-catching, but not too distracting. Green and orange colors are said to perform really well. However, everything depends on your layout, so button colors will probably depend on your brands’ design. Make sure you leave some white space around the call to action buttons. It makes them outstanding and draws the readers’ attention.
A toggle button is an accessible feature to interact with mobile devices. It is easy to use and makes an action clear. A toggle button allows users to change a setting between two states. Therefore, people are sure that the action is switched on or off. A slight animation creates an experience simple and user-friendly. This button is usually used for an alarm clock or setting up notifications.
Interplay of voice
Voice UI is a multiple complex of distinct technologies, which allows people to use voice to interact with their devices. Nowadays, designers are even more likely to enrich web and mobile apps with Voice UIs. Why? Because it’s quick and immensely helpful for users. These technologies fall under Natural Language Processing (NLP), including:
Automated speech recognition – works as a determination of who is talking and if a speech is purposed to device or not
Speech to text (STT) – basically, this API is recording and converting speech to solid format/text
Semantic analysis – figures what the speech means using spoken words and context
User response – responds to the user via TTS (text to speech)
All the major service providers are adding Voice UIs into offerings. For example, Apple has Siri. While Google has its Assistant, Amazon has Alexa. All the big tech companies are pushing voice UIs hard, and that means mobile apps will continue to follow suit.
Designing mobile apps hasn’t really changed over the last 5 years. Designers prefer Flat UI design, however, it is symbolic to the core. So they add depth and dimension, but still, preserve the main idea of it. Flat UI design translates into simple elements, typography, and also flat colors.
A clear approach has first become popular among Apple apps, such as Apple Music App. Using more white space creates a better structure and helps with the visual hierarchy of the app. What else? Ah yes, we can barely see sharp objects or back-ground colors for headers. These replaced round colorful bubbles and buttons. White spaces have also changed because of overuse and reliance on shadows.
Simply said, designers are trying to use the maximum of minimalism.
Flat design is clear and very structural, which makes a mobile app easily readable. But nowadays, web and mobile apps face a new trend – 3D graphics.
This hot trend is the most time-consuming. Moreover, it requires specific skills and artistic eye to be crafted well. But, it is very eye-catching and visitors never pass by without noticing. User interface design is therefore enriched with a big advantage. Furthermore, the 3D renders look really photorealistic.
Design systems consist of defining architecture, modules, interfaces, and data for a system to satisfy specified requirements. There are two widely incorporated design systems used for mobile apps development. Material for Android and Human Interface Guidelines (HIG) used by iOS.
These systems work as guidelines for components, such as headers, cards, bottom sheets, etc. The choice depends on the app’s design and if you want it to be more flexible instead of being prescriptive.
An industry has to adapt quickly to new UX design strategies, however, technologies are constantly moving forward. The design tools mentioned above are positively changing parameters of user experience. And UX has never been more important. If users don’t meet their high UX expectations, they leave.
So, what we suggest is to focus mainly on navigation and visual UX trends. Additionally, mobile designs should match the app’s core purpose. Remember that colors and CTAs are the best eye-catchers. Finally, but also very important, we need to stress that less is more!
If you need professional advice on how to implement the latest UX trends in your mobile app, don’t hesitate to contact Wiredelta’s team. Moreover, by subscribing to our newsletter, you will always stay updated with new trends and content!