Visual marketing should be a part of every brand’s strategy due to the many benefits it provides. It helps set you apart, can get more attention and visibility, and will surely help your overall marketing efforts. Two of the most popular types of visual marketing are videography and photography.
Videography is all about capturing a story and creating emotion. This could be happiness, sadness, humor, and any others. On the other hand, photos are all about capturing a moment and leaving a lot of the context or situation to the imagination of the viewer.
But which is the best visual marketing strategy for your team to employ? Well, this article is going to help you out by taking a closer look at the pros and cons surrounding each.
Pros and Cons of Photography
Photography is a very versatile medium. It can encapsulate everything from photographers helping people learn more about photo glare removal to helping businesses by showcasing the benefits of a product. As you could imagine, there are many pros to using photography as part of your visual marketing strategy.
First of all, it is very simple and affordable in most cases to use photos in your marketing plan. There are dozens of stock photography sites out there that can get you photos for your campaign in seconds. Even hiring a photographer to take your own photos is often quicker and easier than shooting videos.
Also, photos will load incredibly fast on a website, and you can ensure no one will miss your content because of buffering or slow loading times. With people having short attention spans today, if a photo can convey a very clear message instantly, it can be valuable. Not everyone will want to sit through a whole video.
Unfortunately, there are also some drawbacks associated with using photos. One of the biggest is that they are a little limited in the information they can provide when compared to videos. Videos will have audio, multiple subjects, changing settings, and are simply capable of providing more information. As a result, photos will often be accompanied by a blog post, whereas videos can often do well on their own.
Also, images are static and lack the movement that can entice people to watch and pay more attention to videos. People are constantly barraged by different types of media all day, and oftentimes a video is more appealing.
Pros and Cons of Videography
While photography is great, many people today swear by videography. One of the main reasons video is so popular is because it can provide a lot more information and context than a photo. They can tell an entire story, and are often more entertaining, and capture attention better than a photo.
People may also remember a video more than a picture, which is very important in the marketing world. Videos give you many more options for how you want to tell your story or present your information. Using videos also tends to generate more clicks on ads and get more reach and attention.
However, videos are also quite expensive and more intensive to produce than photos. They will often take much longer and require everything from editing, a script, adding music or effects and many others. While they can certainly be worth it, there is more risk when it comes to videography when compared to photography.
Which is the Better Option?
So, after all of that, which is the better option? Well, the answer depends. It depends on your unique needs and budget. If you want to keep things simple and straightforward, some great photos can do just that.
But if you want to craft a story and evoke an emotional response from those who see it, a video is often a better option. Of course, also think about the platform you are using, how much you can afford, and how much time you have to work with it.
In most cases, your company should be using both photos and videos in your marketing strategy. Both can help attract new customers or site visitors, inform potential customers, and help up your conversion.
In conclusion, both photography and videography can be viable visual marketing strategies for companies looking to succeed.