Apr. 26 21
What is Etsy?
Etsy is an online marketplace that offers a clearinghouse for handcrafters, collectors, and entrepreneurs to open a store and sell their products online.
How did Etsy start?
Etsy started as a group of creatives and artists that could sell their products online: Robert Kalin, Haim Schoppik, and Chris Maguire – who founded Etsy on June 18th, 2005.
Etsy in numbers
Etsy has 1.7 million retailers who offer 40 million products, searched by 26.1 million users in more than 190 countries.
Chris Maguire and Haim Schoppik left the company. Chad Dickerson become new CTO and by 2011, he replaced Rob Kalin as CEO of the company.
Etsy was still being used especially by low-income, entrepreneurial-minded people who wanted to start a business and reach customers they may have never met otherwise.
From 2014 to 2017
By 2015, Etsy had 5.000 cases of sellers outsourcing production, which started many controversial discussions around Etsy's integrity.
As a response, in 2016 Etsy launched the Global Brand marketing campaign, Difference Makes Us, celebrating unique tastes and preferences and enabling users to find products no one else sold.
From 2017 untill now
Josh Silverman become Etsy's new CEO and from the beginning of the COVID-19 Pandemic, the demand for essentials on Etsy exploded.
Technology behind Etsy
Etsy’s is user-friendly, and highly customizable, making it a fierce competitor for players like eBay, Amazon, etc., as well as the idea of opening a personal shop.
Backend and frontend
CMS and CRM
Etsy use WordPress as a content management system. For CRM, Etsy uses Zendesk, which also helps with data collection and data analysis.
Web Servers and Hosting
Etsy relies on Apache, an open-source HTTP web server, Nginx, and a Cloudflare Server. For hosting providers, Etsy uses various Google cloud solutions, as well as WP Engine.
Data Center Providers
Esty uses Google’s data centers to also host and maintain their data, but also several Amazon services.
Reverse Proxy and CDN
For their proxy servers solutions, Etsy uses Fastly, Akamai, Cloudflare, and Amazon’s CloudFront
Another important part of everyday operations is security, The SSL certificates Etsy uses are GlobalSign, DigiCert, and IdenTrust.
Etsy has become a one of a kind online platform for people who are looking to find unique products which sets it apart from platforms like eBay and Amazon.
Thank you, and we hope you enjoyed it!