Building a WordPress website might seem like a straightforward task, but there are many hidden things that might affect the success of your site.
Many people quickly jump into building a website without considering some of the things they have to pay attention to.
WordPress offers a lot of features that can be used to improve your website rating, speed, and layout, but it is crucial to set your priorities before you even start the build.
In today’s article, we will go through some of the things you need to pay attention to before you start building your WordPress site.
1. Choosing a Theme
There are thousands of WordPress themes available to choose from, both paid and free. However, there are a few things you need to pay attention to before you make your decision.
The WordPress theme might look appealing, but there are many hidden things beneath it that can hurt your SEO.
Your first priority should be to choose a mobile responsive theme. Most of the available themes are responsive, but it is important to keep an eye on that.
Additionally, the design of your WordPress will affect your website performance. There are many different methods to improve WordPress speed, but choosing a simple theme without too many gadgets and images should be your priority.
2. SEO Oriented
When you are building your WordPress theme, you should keep an eye on your SEO functionality. Like a college football team needs investment to rank higher on BetAmerica’s odds, a website should follow the latest search engine standards in order to gain organic traffic and have better results.
Google updates its algorithm regularly, so you need to install an SEO plugin that will track how your website performs.
As you already know, most of the features on WordPress come from third-party plugins that can be installed directly on your website.
The type of plugins can seriously affect your website performance and functionality. So, in order to make the website you want, make sure you can find the right plugin for your required features.
Unfortunately, not many webmasters pay attention to their security, even when we live in times where cyber-crime is on the rise.
Keeping your WordPress safe should be one of your top priorities.
First of all, you need to apply for an SSL certificate. Additionally, you should go for a complicated password since most hacks happen due to brute force entry (typing different passwords until they get it right).
WordPress constantly upgrades its security measures, but you have to add another layer of security just to make your website safe for users and to avoid hackers trying to access it.
Your website cache plays an important role in maintaining a steady performance for all users that are trying to access it. Fortunately, there are many powerful plugins that can help you optimize your cache performance.
Optimizing the cache is crucial for improving the speed of your WordPress site. Your cache settings will save a preview of your website on the user’s browser, which will improve the load time.
It is impossible to know the progress of your site without a good Analytics tool. So, make sure you install an analytics tool on your site, which will track user behavior, demographics, and other important data that can help you optimize your site to your users.
Google Analytics is the most used analytics tool, and it is completely free. That way, you’ll know if the changes on your site are good or bad, and will enable you to optimize your content to suit your target audience.
WordPress is the most popular website builder, with over 20 billion active websites. That’s why it is the choice for many successful companies and even sports team around the world use it.
Make sure you follow all the things we mentioned before in order to avoid remaking your website in the future.