SEO is one of the most vital aspects of digital marketing, due to its ability to help businesses better rank on search engines, improving the amount of traffic from organic customers. However, SEO’s importance doesn’t just end at searchability and visibility, as it actually helps provide a lot more functions and value than that.
Many businesses put a lot of energy, resources and time in other aspects of their digital marketing, and that’s fine because they’re all important and can have an impact, however, it’s important that they don’t forget how important SEO is for business. Here are a few reasons why businesses need to use SEO and why it’s so important for your business’s success.
Organic Search Is the Primary Source of Traffic
Having a good social media strategy can help your business attract website views and conversions through social posts, however, the volume it can achieve can’t compare to the amount of people good SEO can attract to your website through organic search. In fact, if your business has poor organic search states, then that’s serious cause for concern because it means that very few new users are able to find you and buy from you, meaning that your business might struggle to grow.
Getting your website to rank on important keywords via good SEO on Google can help get your brand in front of more viewers. To do this, make sure to follow Google’s guidelines and to perhaps focus on ranking on that search engine, frankly because it’s the most used one and also has strong connections to other platforms.
Good SEO Builds Trust and Authority
As a customer that is searching Google, it’s safe to assume that you’re more likely to check out a website that appears first in the list of search results than one that appears sixth. This is because the fact that it appears first, top of the pile, instills a sense of confidence and quality.
This means that as a business, if your website appears as number one, you’re able to instill a good amount of trust and authority to your brand. Furthermore, if you optimize your SEO so that exerts of your articles and FAQs appear in the Google’s Answer Box, you’ll appear as a trustworthy and reliable source, meaning that people will be more inclined to view your content and perhaps try your services. Another way to build trust is to get backlinks from trusted and quality websites. A service such as clickintelligence.co can help businesses get these links due to their large catalog of publishing sites that they work with, making it easier to get links and guest posts which can improve your SEO.
Implementing Local SEO Can Help Small Businesses
SEO isn’t just great at helping businesses reach a global audience, it can also be effective at increasing your visibility in your local area. By implementing local SEO techniques, such as including localized citations and backlinks on your content, you’re able to optimize your digital properties to a specific vicinity, making it easier for people to find you quickly and simply.
To further improve local SEO, business should focus on obtaining strong user reviews on various review sites, as well as optimize for localized key phrases.