Everyone knows that SEO is crucial for businesses and individuals who want to get noticed online. Now, while there are a few standard techniques one can use to gain some attention for search engines, it’s also important to know that SEO is more of an art.
With new algorithm updates rolling out almost all the time and various types of content gaining traction on social media, SEO rules and practices must also adapt. Therefore, there isn’t one true way to do search engine optimization. In fact, as long as you stick to white hat SEO practices, you can create your own strategy and work your own angles.
Furthermore, social media provides the perfect environment for you to snoop in on your target audience and learn what they want from a business like yours. It may sound ominous, but social listening (or social media monitoring, in more technical terms) is a common practice among SEO specialists.
Here’s how to do it right, and how it can help get your pages up as quickly as possible:
Use Monitoring Tools
The sheer amount of content that is generated by social media users on a daily basis goes beyond an individual’s wildest imagination. Not to mention that the content differs from one platform to another.
This diversity and richness make it difficult for regular human beings to track the social media chatter. This means that, if you don’t call for help from advanced technologies, you will lose important brand mentions and discussions that may be of interest.
So, to improve your SEO, practice social media monitoring using professional tools that can scan the networks and register the events that matter to you. This way, you can follow the trends that make sense for your brand and get in touch with the people who change your niche/industry.
Follow the Trends
When people start talking about a specific topic, you should listen. Follow trendy hashtags, check out Facebook groups, and pay attention to the latest Tweets from your favorite influencers.
If you can connect that topic to your brand or niche, this means the content you create will be of interest to the target audience. As a result, your post has all the chances in the world to become trendy and pull the rest of the site up.
You don’t have to be an SEO specialist to know that links are important. Still, link building is not for the faint of heart or the impatient. This type of SEO strategy is beneficial, but it needs time to grow.
However, when you do a bit of social listening, chances are you’ll come across brand mentions that don’t have a link. This is a fantastic opportunity to get more inbound links your way, without any additional costs. Moreover, you can keep track of the sites or channels that discuss topics of interest to your audience.
Listen to your social media circle and work hard on expanding in a meaningful manner. Also, stay up to date with the latest web development trends and continue improving your SEO practices.